-author-avatar_thumbnail-webp.webp){kind=avatar}
Premiere league football team Manchester United and sports giant Adidas have teamed up with Irish actor Barry Keoghan in a new spot touting the team's football kit.
Made with production house Pulse Films and creative agency Homeground, the advert serves as a cinematic ode to football, where Keoghan details his love for the game.
The short film, titled "You Can't Beat An Original" directed by Tom Day, also features stars from Manchester United's past and current roster.
They include Alejandro Garnacho, Bryan Robson, Luke Shaw, Rasmus Hojlund, Kobbie Mainoo, Gabby George, Angry Ginge, Amad, Denis Irwin, Frank Stapleton, and Jaap Stam.
View this post on Instagram
The 31-year-old actor details his connection to Manchester United and the sport in a news release, revealing that he's related to two-time FA Cup winner Frank Stapleton.
"I used to joke. I used to call Frank my uncle. He’s my second cousin. But I used to say, 'My uncle played for Manchester United,'" Keoghan shared.
He also recalls his childhood experiences, growing up with United jerseys and getting a David Beckham mohawk, with the hairdressers doing it "slanty."
Manchester United is the latest football team to collaborate with celebrities in unveiling their latest football kits.
View this post on Instagram
Arsenal, also together with Adidas, collaborated with actor Will Poulter to reveal their new kit inspired by their away uniforms from the '90s.
Featuring celebrities who are also real-life fans of the game or team is an effective brand strategy that hypes up people in time for the upcoming 2024-2025 season.
It also widens the brands' audience reach, possibly making new connections with their fans.
A Day in the Life of Barry Keoghan
The spot, which follows Keaghan's day, kicks off with the actor down the streets of Manchester sporting the new track jacket from the football team.
"I've found myself in others, dreaming like kids do," he tells the viewers, as Underworld's "Born Slippy" plays in the background.
We're then treated with captivating shots of the Manchester United team doing their drills in the iconic former training ground "The Cliff," with the "Saltburn" star watching them intently.
The short film ends with Barry talking directly to the audience, "After all that. After all, we've seen. I say, 'You can't beat an original.'"
It's the season for kit unveiling. Last month, Chelsea FC also unveiled its new Nike kits in a spot made together with the creative agency Uncommon.
-author-avatar_mobile-webp.webp){kind=avatar}
