Adidas Originals and Arsenal have just released the football club's latest third kit in a new campaign starring actor Will Poulter.
The English football team's new 2024-25 season kit sports a fresh blue and cyan colorway inspired by the team's iconic away kits from the late 90s.
Unlike Arsenal's newest home and away kits that feature the Adidas three stripes performance logo, this kit is emblazoned with the Adidas trefoil found on the lifestyle-oriented Originals brand.
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The club initially announced the kits earlier this week with a massive photoshoot featuring Arsenal's top stars, including:
- Bukayo Saka
- Gabriel Magalhães
- Gabriel Martinelli
- Jurrien Timber
- Alessia Russo (Arsenal WFC)
- Katie McCabe (Arsenal WFC)
Additionally, the campaign features the return of none other than Arsenal legend Patrick Vieira.
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Adidas is known for its three simple stripes and trefoil, both equally recognizable by anyone, whether they are a fan of the brand or not.
A logo is the face of a brand, and Adidas is a testament to how powerful it is in building identity, recognition, affinity, and equity.
Fans of the club can now purchase the kit on Arsenal Direct. Kits for adults retail at £110 while those for children are priced at £55.
Poulter Is a True Arsenal Fan
The campaign's new spot, titled "Arsenal. An Original. Always." opens with the "Guardians of the Galaxy Vol. 3" star cooking up a Full English breakfast on a restaurant grill.
This references Poulter's short but beloved performance as a chef in season 2 of FX's hit drama series "The Bear."
"Our pre-match rituals aren't just the Full English. We've also got the naan, the jerk, the no-jerks-allowed, the meat-free, and the not-so-guilt-free," he narrates, referencing iconic British foods.
The 90-second spot is a celebration of Arsenal fans' originality and pays homage to many iconic figures from the team's past.
It also features several huge cameos from club legends Vieira and Paul Davis.
Poulter's appearance in the ad is no surprise, as the star is known for being a massive Gooner.
He initially discussed his love for the club in a 2019 interview with GQ.
Arsenal fans are sure to be excited for the club's first game of the 2024-25 season as they face the Wolves on Saturday.
Last month, Adidas collaborated with another iconic football legend, José Mourinho, in a campaign for the brand's collaboration with JJJJound.
Editing by Katherine 'Makkie' Maclang
