Iconic rapper, actor, and philanthropist Ludacris has partnered with Booking.com to give four lucky guests a two-night stay at his mansion in Atlanta.
The Ludacris Welcome To Atlanta Summer Send-Off is a once-in-a-lifetime experience that will offer guests a peek into Ludacris' luxurious world.
The best part? This family-friendly experience will be bookable for only $4.04, a reference to the iconic Atlanta area code.
The latest marketing stint includes a jam-packed itinerary curated by the rapper himself, including:
- A two-night stay on the 22 acre Ludacris compound, where he has lived in since 2003
- A 30-minute meet and greet with the man himself
- A private screening in Ludacris' indoor theater
- A few games on Ludacris' full-size basketball and tennis courts
- A special BBQ by the lake under the Atlanta sun, with food by a local chef
- A dinner at one of Ludacris' top French restaurants, Le Bilboquet
- A big bag of goodies, including signed copies of the rapper's chart-topping albums
- A luxury ride and chauffeur service, for the duration of the experience
All in all, this experience couldn't have come at a better time: according to research commissioned by Booking.com, about 62% of Americans cite quality time with family as a main reason for traveling this year.
"I'm excited to be Booking.com's newest host and welcome guests into my Atlanta home for the ultimate family getaway," Ludacris said in a statement. "As a dad of four kids myself, family time is incredibly important to me, and I’m thrilled to open my home so guests can create unforgettable memories as a family," he continued.
Ludacris also emphasized his desire to make celebrating special moments easier for everyone, which he shares in common with Booking.com.
Bookable on a first-come, first-served basis, one lucky booker will be able to snag the two-night stay (scheduled for September 3-5 of this year) on August 28, 2024at noon ET.
This new campaign is a perfect combination of influencer marketing and experiential marketing taken to the next level, giving fans a chance to experience life in Ludacris' shoes.
An Upgraded Experience
In line with the campaign, Booking.com is also offering members of its loyalty program, Genius, an exclusive upgrade.
Should Ludacris' mansion be booked by a Genius Level 3 member, the experience will include a personalized breakfast-in-bed from the star's favorite local café.
New members can unlock Genius Level 1 status just by creating an account on Booking.com, a booking platform for hotels, to recieve free lifetime access to exclusive travel rewards, unlocking more with each level progression.
With this campaign, Ludacris joins the roster of Booking.com celebrity hosts, which includes Martha Stewart, Mariah Carey, and Sarah Jessica Parker.
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The site has made a name for itself through years of offering dependable, unique experiences, featureing everything from beach bungalows to lakeside cabins, treehouses to houseboats.
As the world's leading travel platform, it boasts over seven million reported listings, with 45% of all new listings getting booked within only a week of going live.
Last month, Booking.com launched an MLB-themed spot to promote traveling to unfamiliar places.
Meanwhile, earlier in July, Ludacris starred in a short music video for a Knorr campaign.
