Knorr, MullenLowe Bring in Ludacris for a 'Fast Food Remix'

Knorr has teamed up with American rapper and actor Ludacris for a campaign that puts a new spin on fast food.

Made together with MullenLowe Global, the food and beverage brand launched a short music video with the rapper showing viewers it's possible to make delicious dishes at home that are just as tasty as their fast-food favorites. 

The spot remasters hip-hop group Black Sheep's hit song "The Choice Is Yours," with the rapper giving his own take on the lyrics.

The track's lyrics showcase Ludacris' very own recipe for "Lemon Pepper Chicken Cutlets," which was inspired by his decision to move away from fast food and make healthier choices.

 

 

 

 

 

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Before launching the remix, the food giant first teased its collaboration with the "Act a Fool" artist through a post that had people guessing who its next guest star would be.

Apart from the music video, Knorr will also upload Ludacris' recipe on its website, among other recipes ready for health aficionados to make. 

The latest collaboration serves as a fresh take to its "Taste Combos" campaign unveiled last year, which featured hip-hop artist Cardi B sharing unique and easy-to-make recipes using Knorr ingredients. 

"Fast Food Remix" is the latest marketing initiative born out of Knorr's ongoing campaign.

Earlier this year, the brand worked together with Twitch streamers "Ninja" and "Jordy2D" for the #ModtheVeg initiative that bumps up the boost vegetables give within popular video games.

Influencers, just like celebrities and streamers, have wide audiences that will actively listen to what they have to say.

Third-party influencers create specific content for brands that suit their image and style while mentioning their offerings — making it one of the most effective types of digital marketing.

A Catchy Remix and a Groovy Music Video

The music video kicks off with Ludacris and his friends in the recording studio.

Just as their session was about to start, a fast-food delivery man arrives — and Ludacris was not happy about it. 

"I thought you told me y'all was going to start eating better," he asks his friend.

A beat then kicks in and he starts his fast-food remix. 

"You can get with this, or you can get with that," Ludacris raps, as scenes cut in between a boring fast-food meal and the artist chopping up fresh ingredients for his Lemon Pepper Chicken Cutlets. 

The rap then tells viewers how to prepare the dish:

♪♫♪ I got chicken thinly sliced up,

Bouillon as a base,

All-purpose flour

One cup is all that it takes. ♪♫♪

After he finishes making his "fast-food hack," his friends give it a taste test and enjoy the meal together. 

"It's time to remix meal time," the screen writes, as the spot ends.

Knorr is the latest brand to collaborate with a popular artist. Remixing iconic tracks and releasing original tracks seems to be a trend for brands to broaden their reach and diversify their market.

Recently, Dunkin launched a similar campaign, releasing an original song by Joey Fatone of NSYNC and AJ McLean of the Backstreet Boys.

To bring your creative campaigns to life, consider partnering with a top advertising agency that you can find in our agency directory.

Editing by Katherine 'Makkie' Maclang