Zulu Alpha Kilo, Booking.com Launch MLB-Themed Family Spots

As Major League Baseball's (MLB) official accommodation partner, Booking.com is launching a new campaign showing how baseball-loving families can fall in love with any city, no matter which team they support. 

In a series of spots made together with agency Zulu Alpha Kilo, the travel company lets its customers know there are many great booking options wherever there is baseball. Furthermore, the "Friendly Rivalries" campaign is rooted in the insight that baseball rivalry allows fans to bond over regional pride.

This leads to travelers growing curious about places they're unfamiliar with — even the rival cities of their favorite baseball team. And of course, developing this love for rival cities is made easier by Booking.com.

The company's latest marketing initiative comes in anticipation of the 94th MLB All-Star Game, which officially kicks off this July 16. The films will run all season long across MLB's social media channels. 

Love for the City That's Hard to Admit

Directed by David Shafei and voiced by American Sportscaster Joe Buck, the first 30-second hero spot titled "Yankees fans love Boston" sees a family of Yankees fans visit the Waterfront Hotel located in Boston.

And while it looks like they're enjoying their stay, the family seems to be in complete denial of it, pledging loyalty to the city of their favorite team. 

A man sits next to his partner as they spend a romantic date in the outdoor dining area of the hotel. "We're just keeping tabs on our rivals," he tells the narrator.

They further defend their stances, claiming that the highly rated Clam Chowder was "all they had," and that their kids dressed as "Boston lobstermen" aren't their kids — even if they are. 

"We're not?" one of them tells their father. The ad ends with a call-to-action (CTA) letting viewers know they can be a fan of any U.S. city with Booking.com.

Meanwhile, "Giants fans love LA" sees two women poolside enjoying their stay at Stylish Hotel in L.A. The commercial follows the same premise as the first, with the woman claiming that their stay was purely to "mess with their rivals." 

Having the pool to themselves, the narrator asks them where their rivals went, before one of them responds that "they were just here."

In the last spot, a St. Louis Cardinals fan says that she's just "scoping out the competition," which is why she's staying in Boston. Her family then arrives at the "Bed & Breakfast" with boxes of pizza, chanting "deep dish" with excitement. The woman backtracks, and says their stay is for "research."

READ NEXT: 
Rob Tells Chase That Bryce ‘Is Like a Fling’ in MLB Drama