Lipotle Returns as Chipotle and Wonderskin Reignite a Viral Hit

Quick listen: How Chipotle’s lip stain collab became a branding playbook — in under 2 minutes.

A viral lip stain that survived burritos is making its comeback by demand.

Chipotle and beauty brand Wonderskin are bringing back the limited-edition Lipotle kit on July 15, following fan requests for a restock on social media.

Last year’s avocado-inspired release took off across TikTok and sold out within minutes.

A nod to National Avocado Day in 2024 quickly went viral as TikTok users showcased the product’s shift from metallic green to soft rose.

This time, the company expects an even quicker sell-through.

Wonderskin Brand Director Marina Kalenchyts says the success of the first launch made a second round an easy decision.

"We are thrilled to collaborate with Chipotle again to bring back this limited-edition shade of our viral Wonder Blading Lip Stain.

This partnership is a perfect blend of two trailblazing brands, both passionate about delivering exceptional quality, desirable products, and building loyal communities.

By merging Chipotle's bold, flavorful essence with Wonderskin's revolutionary beauty tech, we've created a one-of-a-kind product that enhances both solo and shared eating experiences."

The formula promises up to 10 hours of wear without smudging or transferring, even after eating.

It is also vegan and cruelty-free, which matches Chipotle’s public commitments to ethically sourced food and environmentally responsible practices.

What Makes This Collab Work

At $29, the Lipotle kit includes the Wonder Blading Activator and is available exclusively through Wonderskin’s website in the U.S., Canada, and the U.K.

The process is simple:

• Apply the green masque.
• Spray the activator.
• Wait up to a minute.
• Peel it off to reveal the final color.

The design was meant to be fun, but its performance helped it stick with content creators who wanted makeup that could survive a burrito run.

Stephanie Perdue, Chipotle’s Vice President of Brand Marketing, said the response from their audience made it clear that the product struck a chord with fans.

"Bringing 'Lipotle' back with Wonderskin is a celebration of our communities' passion for flavor and self-expression."

The two teams reported that more than 10,000 messages came in from customers asking for the product to return.

For agencies watching the consumer goods space, Lipotle’s success highlights the importance of listening early and often.

This collaboration did not emerge from seasonal planning cycles or market forecasts.

It came from direct consumer behavior, especially from users eating on camera and sharing exactly what they wanted from their makeup.

Chipotle and Wonderskin responded, and now they are returning with the same formula, this time backed by clear demand and real-world use.

Our Take: Is This Just A Gimmick or A Smart Brand Move?

I see this as a well-timed, well-informed product move.

It responds directly to how people use beauty products in everyday life, especially in moments that brands often overlook.

This collaboration didn’t just sell out because it was fun.

It solved a simple problem and did it in a way people wanted to share.

That kind of relevance is hard to manufacture.

If I were advising a CMO, I’d say this is exactly the kind of niche, high-demand moment worth building around.

For another food-meets-beauty launch that’s grabbing attention, see how NYX and Randy’s Donuts teamed up for a sugar-glazed surprise.

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