Key Takeaways
- NYX Professional Makeup collaborates with iconic LA donut shop Randy's Donuts.
- New campaign promotes the brand's Buttermelt Glaze Skin Tint SPF 30.
- Limited-edition donuts and a consumer event will bring the launch to life.
NYX Professional Makeup blends beauty and baked goods with a playful new partnership.
The brand has teamed up with Los Angeles staple Randy's Donuts to celebrate its latest product launch: the Buttermelt Glaze Skin Tint SPF 30.
To bring the product's rich, buttery, dewy finish to life, the two brands created a custom donut inspired by the skin tint's name and texture.
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This collaboration continues NYX Professional Makeup's track record of creating unexpected, entertainment-driven experiences tied to product drops.
In a press release, NYX Professional Makeup VP of Marketing Andrea Muguerza highlighted the brand's dedication to community and authenticity.
"When thinking about how our new Buttermelt Glaze Skin Tint comes to life with a glazed, dewy finish, we just had to partner with another iconic Los Angeles brand, Randy's Donuts! This partnership allows us to bring joy to our community in a fun and unexpected way."
The donut launch adds to NYX's growing list of imaginative brand moments.
NYX turns glazed donuts into glazed skin vibes with a sweet Randy's Donuts brand partnership that proves product storytelling can be delicious.
A Glazed Celebration at Randy's Donuts
Starting April 24, the limited-edition Buttermelt Glaze donut will be available at Randy's Donuts locations nationwide.
The partnership peaks with a live event on April 26 at the original Randy's Donuts in Inglewood, where the first 250 guests will receive a free donut, alongside samples and a photo op.
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Adding to the excitement, social media stars The Scotts — known for their playful, high-energy content and combined following of over 30 million — will bring their signature humor to the campaign.
In a custom video series, the duo takes over Randy's Donuts, celebrating the launch with their own brand of lighthearted mischief.
The $16 skin tint contains SPF 30 that offers a soft, glazed glow and wears for up to 12 hours. It's available now at nyxcosmetics.com and retailers nationwide.
Last month, NYX teamed up with Minecraft's "A Minecraft Movie" to launch a limited-edition makeup collection.
