Key Takeaways:
- The partnership integrates Zenapse’s emotional AI with LG’s CTV platform, enhancing the precision of ad targeting and viewer engagement.
- With CTV advertising projected to surpass $40 billion by 2027, brands can capitalize on more personalized, emotionally relevant ads to boost campaign performance.
- Marketers should explore using AI-based emotional insights to better understand consumer behavior, improve ad relevance, and increase conversion rates.
AI is emerging as the new power player in the battle for consumer attention.
Now, major players are tapping into its potential to transform advertising.
LG Ad Solutions has entered a multi-year licensing deal with Zenapse to bring AI-powered emotional insights and targeting to connected TV (CTV) advertising.
The collaboration will enhance LG's CTV platform, impacting 200 million Smart TVs globally.
This strategic partnership integrates Zenapse’s Large Emotion Model (LEM) with LG Ad Solutions’ CTV expertise to create emotionally intelligent ad products.
The goal is to improve viewer engagement, personalization, and ad relevance for global brands.
In a statement exclusive to DesignRush, Zenapse CEO and co-founder Matt Bernardini highlighted how the company’s collaboration with LG Ad Solutions is transforming CTV advertising with emotionally intelligent targeting:
“Through our partnership with LG Ad Solutions' Innovation Lab, CTV advertisers are now able to benefit from Zenapse's Large Emotion Model’s (LEM) data and insights into consumer psychographics, which has delivered increased sales for Marketers of up to 400% improvement on our optimization platform.”
Zenapse’s LEM will enable advertisers to create more meaningful campaigns, delivering measurable brand experiences to viewers.
AI Reshapes Connected TV Advertising
CTV advertising is booming.
According to LG, its market size is projected to surpass $40 billion by 2027, driven by the shift from cable subscriptions to streaming platforms.
Zenapse’s AI-driven insights are poised to capitalize on this growth, giving brands a powerful tool to target audiences with higher precision and enhance customer engagement.
LG Ad Solutions and Zenapse's collaboration represents a significant step forward in the use of AI for advertising, expanding the latter's global reach across digital mediums to develop innovative ad products.
This partnership shows how the ad industry is starting to use behavioral science with AI to get better results.
Instead of just focusing on where ads run, tools like Zenapse’s LEM help brands better optimize content marketing strategy and understand how they connect with people.
This moves away from traditional media buying to actual meaning-making — where emotional relevance becomes just as critical as reach.
Meanwhile, Samsung Ads recently introduced GameBreaks as it shifts toward interactive, engagement-driven experiences that capture audience attention.
