Popular American potato chip brand Lay’s is making its highly anticipated return to the Super Bowl with an in-game commercial debuting its Canadian flavor, Lay’s All Dressed Potato Chips.
This exciting launch marks the first time the beloved flavor will be available on U.S. store shelves nationwide.
Lay’s All Dressed combines the best of classic chip flavors:
- The savory taste of Sour Cream & Onion
- The tangy zest of Salt & Vinegar
- The sweet hint of Barbecue
After years of requests from American fans, this iconic flavor will be available starting January 12 in various sizes, including a 2.5oz bag for $2.69 and a 7.75oz bag for $4.99.
The last time Lay’s hit the Super Bowl stage in 2022, their commercial featured Paul Rudd and Seth Rogen in a nostalgic trip down memory lane.
This year’s campaign will highlight Lay’s diverse flavor lineup, with All Dressed leading the charge.
The launch also comes with a sweepstakes. Starting February 25, fans can get a chance to win an “All Dressed, All-Inclusive Vacation” by entering codes found on Lay’s All Dressed bags on its dedicated website.
Lay’s return to the Super Bowl reinforces its position as a leader in its sector, showcasing its bold, innovative branding that has resonated with snack lovers across generations.
Lay's All Dressed Takes Center Stage
Fans may recall Lay’s All Dressed from previous limited releases, including Ruffles All Dressed in 2021 and 2024, and Lay’s Kettle Cooked Ruffles All Dressed in 2023.
With its nationwide launch, Lay’s is setting the stage for a flavorful Super Bowl and an unforgettable snack experience.
Oh Canada! All Dressed Lay's are invading the US and I'm quite excited about this Canadian favorite coming to the states!
— Snackolator (@snackolator) January 7, 2025
Spotted at Kroger pic.twitter.com/BNSa5vxvvu
Last year, parent company Frito-Lay teased the Super Bowl spotlight with its Doritos brand, featuring Jenna Ortega in a memorable campaign.
This year, they’re bringing back their iconic “Crash the Super Bowl” challenge — now with a staggering $1 million cash prize.
