Dunkin' just teamed up with boy band icons AJ McLean of the Backstreet Boys and Joey Fatone of *NSYNC under the moniker Iced Boys to release a single inspired by Dunkin' Iced Coffee.
The song is the main highlight of Dunkin's Iced EP, launched as a part of the brand's wider Dunkin'Terns summer campaign.
A nostalgic track inspired by 90s hits, "Iced Like My Coffee" features catchy melodies and smooth vocals from McLean and Fantone.
The song will also receive its own visualizer video starring the Iced Boys, which will be released later this month.
McLean posted a video on his TikTok profile last Friday, sharing some behind-the-scenes footage of him recording the song with his fans.
@ajmcleanofficial #dunkinpartner We’ve been in the booth, working on something icey for all our fans…can’t wait for you guys to hear it. #IcedLikeMyCoffee @Dunkin' ♬ original sound - Alexander James
The EP also includes four shorter tracks, performed by Peyton Mackenzie and August Roads:
- "Intro"
- "Refresher Season"
- "SPARK'D UP"
- "All I Need is An Iced Coffee"
Some songs reference two other Dunkin' Iced beverages the brand is offering this summer, Dunkin' Refreshers and SPARKD' Energy.
The EP is available on Spotify and YouTube.
Dunkin'Terns Get to Work
Fatone and McLean previously teased the collaboration when they appeared in the Dunkin'Terns line of ads earlier this month, led by Will Arnett and Corporate Natalie and developed by agency Artists Equity.
The two were featured in a set of spots featuring a host of other creators, including actor Maia Reficco, AMBUSH designer Yoon Anh, gamer and Twitch streamer SypherPK, and celebrity chef Nick Giovanni.
In addition to the EP, the massive campaign will see many more activations over the rest of the summer — including a special menu, a capsule collection, and a custom competitive gaming arena.
The brand's multifaceted approach targets a wide audience, aiming to expand its reach into different special interests.
Dunkin' also banks on recognizability by casting high-profile celebrities, previously recruiting the likes of Ben Affleck, Jennifer Lopez, Matt Damon, and Ice Spice for viral ads in the last year alone.
Dunkin' isn't the only brand creating original songs to make itself known to a more diverse audience.
Sprite Limelight recently returned for its third season, banking on rising artists from across the globe, such as Young Miko, Doechii, Mahalia, and XAMÃ, to release new tracks and videos about each singer's personal journey.
