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Farmers Insurance has teamed up with Amazon MGM Studios' upcoming action film "Red One" for a new Christmas commercial.
Made together with independent ad agency RPA, the campaign stars Academy Award-winning actor J.K. Simmons, who plays Santa in "Red One."
In "Sleigh Insurance" Simmons tells two workmates in the Farmers Insurance office that some things are too important to compromise — and some cars are more important than Santa's sleigh.
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The campaign officially kicked off last November 4 and will run until December 29.
Notably, the latest effort comes as part of the insurance giant's ongoing "Don't Compromise" campaign.
By teaming up with legendary actors like Simmons, the latest spot from the brand and agency not only generates hype for the upcoming film but also brings brand awareness to Farmers Insurance's elite services.
Santa Talks Insurance
Directed by Nora Kirkpatrick, the 30-second commercial kickstarts with two officemates watching the "Red One" trailer, wondering how one can insure something like Santa's sleigh.
"I think it's a recreational vehicle," one of them argues.
"But he's using it for work," the other responds.
Suddenly, Simmons interrupts their conversation, saying Santa's ride is too important to compromise on.
"And at Farmers, the Big Guy wouldn't have to compromise quality insurance for a great price," he continued, as he laid down a plate of holiday cookies on their table.
The video suddenly plays, and one of the employees quickly pauses the trailer to a frame showing Simmons as Santa.
"Handsome devil, isn't he?" the actor hilariously quips.
The spot ends with the two employees laughing and wondering if Simmons was actually the renowned holiday figure in the trailer.
"Red One" comes out in theaters on November 15.
It has become common practice for brands to partner with upcoming movies with a huge potential to become a blockbuster.
Previously, Xbox released a custom controller featuring Deadpool's big, fat butt.
Meanwhile, RPA developed an emotional spot for Honda starring Max Verstappen and voiced by John Cena.
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