Innovative meal delivery service Tovala has teamed up with Emmy-nominated actor Jesse Tyler Ferguson for a brand new campaign showcasing how the brand makes mealtime easier for anyone and everyone.
The omnichannel campaign featured several short ads that emphasize how getting a high-quality, home-cooked meal on the table doesn't mean one needs to spend hours in the kitchen.
Ferguson, who is best known for his role as Mitchell Pritchet in the iconic sitcom "Modern Family", is a long-time Tovala customer.
View this post on Instagram
In a press release, Tovala CEO and co-founder David Rabie explained how the company aims to change the way food is delivered without sacrificing quality:
"At Tovala, we're revolutionizing convenience without ever compromising on quality. Jesse brings this to life with his incredible humor and authenticity, perfectly reflecting our mission."
"He balances a thriving career and family life while still enjoying fresh, flavorful meals—a true embodiment of what we stand for."
Jesse Tyler Ferguson also expressed his excitement for the campaign, citing how Tovala makes his life much easier:
"I chose to partner with Tovala because their food is amazing, and they truly make my life easier. With my busy schedule, I need convenient options for my family, but I love a fresh cooked meal. Tovala helps me manage the chaos by keeping us all happy and fed."
In addition to the ads, Tovala has made Ferguson's favorite meals on a dedicated website, making it easier for fans to celebrate the joy of great food — without the work.
The decision to tap the Modern Family star is an excellent example of influencer marketing done right. His busy schedule as a successful actor, combined with his role as a family man, makes him the perfect fit for the campaign.
Moreover, Ferguson's genuine use of the product enhances the campaign's relatability and authenticity, making him the perfect representation of the company's branding.
Making Cooking Easy
A series of short videos posted on Instagram feature the Ferguson in a series of skits showcasing the ease and convenience of cooking with Tovala.
One ad shows him humorously making a "mess" in the kitchen to make his family think he's working hard, while the Tovala oven does all the work for him.
The spot also showcases all the different things Tovala can make, from a brownie to a baked salmon dish.
View this post on Instagram
Another video has the star expounding on how Tovala takes away meal prep time, giving you 20 more minutes each day to do whatever you like.
This isn't the first time that the brand has worked together with Ferguson. Last December, he also starred in a one-minute holiday ad for the brand while dressed in a funky Christmas sweater.
Earlier this month, Ferguson's "Modern Family" co-star Eric Stonestreet starred in a campaign for Norwegian Cruise Line.
