Norwegian Cruise Line (NCL) has named two-time Emmy Award-winning actor Eric Stonestreet as its new brand ambassador.
The "Modern Family" actor stars in NCL's new "Experience MORE" campaign, which highlights the cruise line's commitment to offering guests a variety of experiences and greater value on their vacations.
The campaign showcases Stonestreet enjoying the cruise line's world-class amenities, such as relaxing in the Mandara Spa, racing on the cruise line’s exclusive racetrack, and exploring top destinations in the Caribbean and Europe.
In a press release, NCL President David J. Herrera expressed his enthusiasm for having Stonestreet as the company's ambassador:
“We are excited for him to bring his relatability, authenticity and genuine charm as he spotlights how guests can experience more with NCL and have their very best vacation with us.”
The new initiative aligns with NCL's upgraded "More At Sea" package, which offers a premium experience with unlimited beverages, specialty dining, high-speed Wi-Fi, and more.
Stonestreet's partnership with NCL marks a continued celebration of the cruise line's commitment to exceptional guest experiences.
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The campaign, which launched across multiple media platforms, will spotlight upcoming cruise deals, including free airfare and special shore excursion credits.
Celebrity and influencer marketing helps brands connect with audiences on a personal level, leveraging the charisma and relatability of well-known figures like Stonestreet to widen audience reach and increase engagement.
Marketing agencies play a crucial role in amplifying such campaigns by crafting cohesive strategies, optimizing media placements, and ensuring the messaging resonates with the target audience.
Experience More
The commercial begins with Stonestreet narrating what he doesn’t want to start his vacation with — being stuck at the airport and having his drink spilled on him — proceeding to highlight what he does want: to relax with a scenic view.
Stonestreet showcases the exciting activities you can experience, like off-roading and partying with locals.
The scene then transitions to highlight the delicious meals served aboard the ship, while the next shows thrilling onboard activities like go-cart racing, alongside perks like unlimited drinks and spa access.
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The spot concludes with an invitation for viewers to “Experience MORE” with NCL.
NCL’s campaign arrives just as travelers begin thinking about post-holiday getaways.
Similarly, travel brand WeRoad recently launched a series of witty billboards that encourage people to plan trips after the festive rush subsides.
