Key Takeaways:
- International Delight has launched Cinnabon Iced Coffee cans with a signature cinnamon roll flavor, capitalizing on the demand for on-the-go products.
- The brand enhances the launch with a sensory-filled giveaway, featuring alarm clocks that combine the aroma of Cinnabon with a mini fridge.
- With Cinnabon's widespread recognition, International Delight is entering a powerful brand partnership to create an irresistible indulgence that appeals to both caffeine and cinnamon roll lovers.
International Delight is shaking up spring mornings with the launch of its new Cinnabon Iced Coffee cans.
The brand brings the unmistakable taste of cinnamon rolls and cream cheese frosting into a ready-to-drink format.
Made in collaboration with Cinnabon, the 15-ounce canned coffee delivers the cozy, indulgent flavors fans love in a format that's easy to grab and go.
To turn the buzz into a full-on sensory experience, the brand has also unveiled a sweepstakes giveaway featuring limited-edition alarm clocks.
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These clocks are not your average wake-up call.
They come equipped with a built-in mini fridge to store your iced coffee and a scent diffuser that releases the signature Cinnabon aroma just in time to nudge you out of bed.
The new flavor joins International Delight's permanent lineup, which includes collabs with Oreo and Reese's.
The Cinnabon Iced Coffee cans are already hitting shelves at convenience, grocery, and dollar stores nationwide.
In a press release, Danone North America Director of Ready-to-Drink Coffee Rebecca Grad highlighted how the partnership was a perfect fit.
"When strategizing how to unveil our newest flavor, we thought about how our core fans look for small moments of joy throughout their day and developed a specialty alarm clock to help them wake up with their senses!
The alarm brings the sweet Cinnabon taste and smell to life, launching during the spring season, which is synonymous with sensory experiences."
From April 29 to May 20, fans can check the brand's Instagram for a shot at winning the new flavor and the clock.
The campaign arrives as part of a broader trend toward experiential marketing wrapped up in a limited-edition product.
Capitalizing on Cinnabon's signature scent and flavor in both product and promo, the brand plays to familiarity as much as caffeine cravings.
Wake Up and Smell the Iced Coffee
The new Cinnabon Iced Coffee cans are more than just a seasonal treat, they're a nod to the cult love for Cinnabon's unmistakable cinnamon-and-frosting combo.
Designed for convenience, the 15-ounce cans offer a hit of indulgence on the go.
Cinnabon has a huge global presence — over 2,000 locations and massive brand recognition that spans malls, airports, offices, and grocery shelves.
It's the perfect partner for a product that’s meant to travel just as well as the scent that made it famous.
With spring often marking a seasonal refresh, this collaboration lands at the perfect moment to capture consumers looking for a pick-me-up — literally and figuratively.
Fans can get the Cinnabon Iced Coffee cans now, which will be available year-round for $2.68.
Meanwhile, back in February, the brand got chaotic with a social-first campaign that gave life to "Churrobon," the dark alter ego of Cinnabon.
