Ikea's New 'Cat-alogue' Is a Picture Paw-Fect Lookbook

Following up on its exciting TikTok live-selling campaign, Ikea is once again putting pets at the forefront of its latest marketing initiative.

Together with Woodgreen Pets Charity, the Swedish home brand has launched the "Cat-alogue" and "Dog-alogue" — a lookbook consisting of pets having the time of their life with Ikea's newly launched pet furniture collection. 

The various dogs and cats courtesy of the charity are the stars of this lookbook, looking their cutest and most adoptable selves as they wait for their "fur-ever" homes. 

 

 

 

 

 

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A post shared by IKEA UK (@ikeauk)

Short videos posted on the company's socials spotlight the different adoptables, including cats Milo, Saphira, Bella, Thorin, Shiloh, Nala, and Tiny Moon, interacting with their miniature beds and couches.

Meanwhile, dogs Miya, Martha, Tiny, Poppy, Teddy, Hachi, Margaret, Iceman, and Lavaboy get their cute moments too.

Each of the videos ends with an invitation to viewers to visit their website to view the exclusive Cat-alogue and Dog-alogue and consider adopting a pet.

Solving the Stray Problem

Ikea's latest marketing efforts aim to showcase its all-new Utsådd Collection, made to make home living easier for both pets and their owners. 

But beyond that, it hopes to bring light to the growing number of strays in the U.K.

"We've had a 60% increase in strays coming to us, and it's wonderful to be working with Ikea to make sure we can raise awareness of these wonderful pets and how we can find them new homes," a representative from the charity shares in a spot.

The end product? A lookbook.

 

 

 

 

 

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A post shared by IKEA UK (@ikeauk)

Ikea spokesperson Michaela Quinlan shared the company's unwavering passion for the initiative:

"Our goal was to develop a collection of products that our cats and dogs love and that their human parents can feel good about and truly enjoy having as part of their home. We hope this partnership not only raises awareness of adoptions but also provides solutions and inspiration on how to create a comfortable living space for furry companions."

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