Ikea Has TikTok Live Stream Hosted by Cats and Dogs

To celebrate the launch of UTSÅDD, its new pet-centered collection, Ikea came up with the plan to launch a TikTok live selling event — hosted completely by cats and dogs. 

Dubbed the "Pet Shopping Network," the latest marketing initiative from the Swedish home brand profiles the different offerings in UTSÅDD, available exclusively for folks in the U.K. on TikTok. 

Made together with the Mother agency, saw all sorts of furry companions demonstrate the products, interacting with viewers straight from their screens, and allowing them to vote which cat or dog got to sit in the displayed pet bed. 

Behind the UTSÅDD Collection

The new UTSÅDD collection, developed with the help of actual veterinarians and pet experts, consists of 29 pieces that revolve around the four most common activities of pets. This includes eating, sleeping, playing, and hiding. 

All in all, they're designed to make these activities not only fun for our furry friends but also easy to manage for pet owners.

The furniture giant understands that for its customers, pets are more than pets — they're family. 

That's why it found an entertaining way to bring its meaningful campaign to life.

"We celebrate their birthdays, dress them up, and let's be honest, they pretty much run the household! At IKEA, we get that. That's why we're excited to offer furniture that's designed just for them, to cater to their unique needs and still looks good," Ikea Marketing Communications Manager Kemi Anthony said.

Mother ECD Nick Halbery further expounded on the brand and agency's choice to let their four-legged friends lead the live show, which served as "part customer research and part entertainment. 

In line with the campaign, Ikea will be rolling out a series of in-store and social media activations that focus on finding homes for pets in need. 

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