Gopuff Launches 1st Episode of 'Bring the Magic' with Paul Wesley

As part of its ongoing campaign, consumer goods giant GoPuff has launched a web ad series of the same name, with its first episode starring Ian Somerhalder and Paul Wesley. 

In "Plot Twist," a dying Wesley lies in Somerhalder's arms, as the latter shouts for help.

Wesley hushes Somerhalder and tells him to just accompany him in his final moments. 

However, as the episode title suggests, Somerhalder drops a striking revelation to Wesley, admitting to getting his wife pregnant.

The scene cuts right as Wesley is about to choke Somerhalder, revealing that the two were actually in a TV show that a couple had been watching. 

"We need drinks for this," the man says, as he hits pause on the show.

However, Somerhalder breaks the fourth wall and interacts with the viewer, telling him that he could also use a drink. Wesley joins in on the conversation, as the "Vampire Diaries" stars chant "Bring the magic!"

Lights start to flicker in the couple's room, and a Gopuff bag magically appears from the walls. They bring out a bottle of Brother's Bond Bourbon from the bag, as they have toast with the stars of the show. 

"To plot twists," Somerhalder and Wesley tell them, as the commercial ends.

Magic with Comedy

The latest ad from GoPuff comes as part of its previously launched "Bring the Magic" initiative, highlighting the brand's promise to bring magic into everyday experiences. 

Made with Brother's Bond Bourbon, which also happens to be owned by Somerhalder and Wesley, the duo injects their brand of comedy into the whimsical aspects of the campaign. 

 

 

 

 

 

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A post shared by Brother's Bond Bourbon (@brothersbondbourbon)

"Cheers to plot twists! (And a powerful performance from Ian as the big brother)," they captioned in an Instagram post.

In a broader scheme of things, the brand hopes to build awareness for its services and reach a wider audience. 

"By taking a more refined approach with this campaign and the creative, we’re growing up, without growing old," shared Tyler Stewart, Gopuff's head of marketing.

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