Gopuff ‘Brings the Magic’ in Whimsical Campaign

Food delivery service Gopuff just launched a brand new campaign that highlights its ability to bring magic into everyday experiences. 

Made together with creative agency Mother New York and directed by Adam Berg of Smuggler, the "Bring the Magic" campaign kicks off with a 60-second spot that shows a man going around the city to defy the laws of physics and spread the magic. 

It makes use of surreal and mind-numbing visuals and effects, showing the world through the protagonist's perspective and evoking excitement similar to the feeling of receiving your Gopuff delivery.

 

 

 

 

 

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These magic tricks include:

• Turning ice cream into a balloon
• Moving buildings as if they were sliding doors
• Walking on walls and streetlights
• Turning cards into umbrellas
• Delivering bananas through a window that turns to liquid

Come nightfall, the magician grabs a bottle of champagne off of a Gopuff billboard and brings it to a couple on a rooftop date. 

In the final act, he submerges into the building floors and falls off the sky, before showing up on someone's doorstep to deliver their Gopuff package. 

"What if the everyday could be so much more than the everyday?" he poses the question as the commercial ends. 

The Magic Recipe

Marking the brand's biggest national campaign to date, "Bring the Magic" was made to build awareness for its delivery service and reach a broader audience. 

Tyler Stewart, head of marketing and creative partnerships at Gopuff, expounds more on this sentiment. 

"With a business predicated on speed and a team with its finger on the pulse of culture, Gopuff does more than deliver products — we create experiences," he shared in a press release. 

"By taking a more refined approach with this campaign and the creative, we’re growing up, without growing old."

In line with the campaign, Gopuff will release a series of limited-edition tote bags inspired by the cities of New York, Miami, and Philadelphia.

It will also drop merch that harp on recent pop culture topics and events with "The Yes Chef Bag," "The Situationship Bag," "The Prepper Bag," "The Dial Up Bag," and "The ASMR Bag."

"There’s a belief at Gopuff, from the founders to the micro-fulfillment centers, that there’s an opportunity to make life’s simplest moments and everyday necessities exciting," Mother New York's Chief Creative Officer Oriel Davis-Lyons shared.

"You feel it anytime you open the app and that's what we wanted to capture with this platform and the work. The brand is on the threshold of becoming a household name, and we’re proud to partner with them on that journey," he concluded. 

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Editing by Katherine 'Makkie' Maclang