Frank’s RedHot, in partnership with creative agency Colle McVoy, is officially launching the "Shake Campaign," celebrating the unmistakable act of adding a shake of their iconic hot sauce to any dish.
Paired with the upbeat and nostalgic "Jump in the Line" by Harry Belafonte, the campaign reflects Frank’s RedHot’s essence as an "oldie but a goodie" while engaging a new generation of hot sauce fans.
In an exclusive statement to DesignRush, McCormick & Company, Inc. Chief Marketing Officer Tabata Gomez shares the inspiration behind the campaign.
"We know that each condiment has its own dispense mechanism. You squeeze mustard, spoon mayo, tap ketchup — and you shake Frank’s RedHot!
"The creative direction is about how a shake of Frank’s RedHot sparks not just good eats, it transforms your world and makes moments better."
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According to Gomez, spicy products continue to drive growth in food categories as consumers, particularly 44% of Gen Z, look to enjoy more spicy and hot flavors.
"We want to reinforce that feeling everyone has for Frank’s RedHot. Everybody knows that when you add Frank’s RedHot, your food gets better.
A shake transforms your food experience and how it makes you feel— kicking things up a notch!"
The official launch video, which captures the campaign’s fun and spirited energy, debuted on January 10.
This campaign showcases how Frank’s RedHot continues to innovate in its marketing, blending nostalgia with fresh, engaging content.
Bring Every Bite to Life
Frank’s RedHot kicks off its lively 15-second spot with a man shaking a bottle of Frank’s RedHot over his pizza.
As music begins to play, the background transforms into a classic Italian pizza parlor, complete with a chef working in the background.
The scene then cuts to a teenage boy dousing his buffalo wings with Frank’s RedHot, surrounded by football players, cheerleaders, a mascot, and even his coach, creating an energetic game-day atmosphere.
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Next, a woman shakes her bottle of hot sauce over skewered shrimp, seamlessly transitioning the scene into a vibrant tropical vacation.
The ad wraps up with the iconic tagline, delivered with enthusiasm: “Frank’s RedHot. I put that sh** on everything!”
Previously, Frank’s RedHot launched its "Dean of Tailgating" campaign, which brought bold flavor and creativity to game day traditions.
