Frank's RedHot Introduces the 'Dean of Tailgating' in New Campaign from Colle McVoy

World-famous hot sauce brand Frank's RedHot just launched a new campaign celebrating the unsung heroes of gamedays: tailgaters.

Made together with creative agency Colle McVoy, the latest effort is marked by a lead spot that introduces viewers to the "Dean of Tailgating," who then demonstrates the only proper way to throw a tailgate party — with bottles of Frank's RedHot. 

Apart from bringing the laughs to football fans, the commercial also seeks to tout the brand's six new Dip'n and Squeeze sauces, which lay on top of the Dean's table spread.

These flavors include:

• Sweet & Tangy Golden Sauce
• Buffalo Ranch Sauce
• Roasted Garlic Sauce
• Hot Honey Sauce
• Creamy Buffalo Sauce
• Sriracha Sauce

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Frank's RedHot (@franksredhot)

Valda Coryat, North America VP of Marketing at McCormick & Company, Inc., shares the idea behind the campaign.

The brand's latest efforts alongside the hero spot will run online and on social media throughout the college football season.

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Frank's RedHot (@franksredhot)

Additionally, the brand teased exciting mid-season plans for fans and tailgaters to watch out for.

By leveraging the hype surrounding the new football season, the hot sauce giant can effectively position its products as the perfect partner for watching games. 

This brand marketing strategy not only brings awareness to its products but also creates a strong association between the brand and the unique football experience. 

For the Tailgaters

The short advert kickstarts by introducing the viewers to the "Dean of Tailgating."

Rocking a red blazer, khaki shorts, and some flip-flops, he goes on to explain the tailgating experience. 

"Every Saturday you wake up at dawn. You grab your gear and rally your team. So, come game time, you can say you left it all in the parking lot," the Dean tells viewers. 

 

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Frank's RedHot (@franksredhot)

He continues, saying this experience is why Frank's RedHot is celebrating tailgaters with six new Dip'n and Squeeze sauces, which lay in front of him on his tailgate spread.

"Because without you, we wouldn't have game day. There would just be...game," the Dean says as the spot ends.

Previously, Fireball Whisky also launched a campaign with comedians Andrew Santino & Stavros Halkias, inspired by diehard football fans.

Editing by Katherine 'Makkie' Maclang