Fiverr Launches Cheeky Billboards in Paris-Named Cities

Freelancer marketplace Fiverr just launched a cheeky new out-of-home (OOH) campaign in time for this year's most-awaited sporting event.

While fans and athletes swarm to Paris for the Summer Olympics, the company is taking a different route to its marketing strategy by putting up billboards — not in Paris, France, but in Paris-named towns and cities in the U.S.

The campaign spans rural Paris locations in Texas, Tennessee, New York, Arkansas, Illinois, Ohio, Kentucky, Missouri, and Maine.

Spread across the different Paris cities, each billboard shows the witty message: "Paris, millions of visitors are coming... to France. Boost your online traffic with freelancers instead."

Right beside the thought-provoking text lies the Fiverr logo, with the iconic Olympic rings partly seen below. 

Made by its in-house team, the online platform's latest marketing effort serves as a reminder to everyone that location doesn't matter to freelancers.

And this is thanks to marketplaces like Fiverr, giving people the ability to work remotely anytime, anywhere.

It also lets company owners know that they have the option to move their businesses online and hire Fiverr's freelancers from around the globe.

Fiverr Creative Director Ami Alush shares with Designrush the idea behind the campaign, hopping on the reach a huge event like the Olympics can garner and taking the "path less traveled" with its new campaign.

"For the 'Paris, Not France' advertising campaign, we thought about our freelancers worldwide, which always remains at the core of what we do," Alush explained.

"We wanted to create a campaign that demonstrated that you don’t need to be in Paris this summer to bring millions of people to your business. If you use freelancers to boost your business’ online presence, you could have the world come to you," he added. 

Fiverr Is All Over Paris

"Paris, Not France" was born out of the fact that 48 locations around the world share the name of the French capital, with 23 coming from the U.S. alone.

Additionally, nearly 4,000 Fiverr freelancers and customers from different industries reside in these Paris-named towns and cities.

This is why Fiverr capitalized on the chance to shine the spotlight on its pool of talents.

"[W]e wanted to take this opportunity to elevate the talent based in these cities while also highlighting how businesses and individuals all over the world can grow their business online and gain visibility no matter where they are," Alush concluded. 

OOH marketing, especially with big events approaching, allows brands to capture the attention of large and diverse audiences, maximizing visibility and engagement in a bustling, international setting.

For a global company like Fiverr, which boasts 4.2 million active buyers in 2023 from over 160 countries, this form of creative advertising not only spreads brand awareness for what it is and what it can do but also builds trust for existing clients.

By strategically placing ads across areas where a huge percentage of its talents and customers come from — all while capitalizing on the increased global audience and interest in the Olympics — it can further enhance brand recognition and audience reach.

Editing by Katherine 'Makkie' Maclang