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Beauty brand Ésika just launched its latest commercial that celebrates the beauty and diversity of women.
The spot was made in collaboration with production company Not Normal and global advertising agency GUT (Miami and Mexico).
The video highlights the brand's Colorfix Tattoo Shine — the perfect partner for days out in the office and nights out with friends.
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Guido Donadio and Sebastián Regiani led the production team, while Rotem Solomon directed the spot.
In a statement, Not Normal Co-Founder José Luis Cabruja praised the team for bringing "freshness and an innovative perspective to every project."
"This commercial not only reflects our creative vision but also highlights the importance of authentically representing the diversity that unites us. We are proud to have worked with such a talented and passionate team," added Charlie Berrizbeitia, Not Normal co-founder.
Apart from the product promotion, the film also serves as a showcase of Ésika's strong brand identity that heavily resonates with the Latin American market through an unmatched commitment to quality and innovation.
From Day to Night
The spot kickstarts with a woman preparing to head out, applying Ésika Colorfix which gives her lips a vibrant red shade.
With upbeat music as the soundtrack, she heads out into the city donning a red suit that perfectly matches her lips, protected for 24 hours with Colorfix.
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After work, she spends a night out with her friends, who compliment her makeup. The culprit? Of course, it's Ésika Colorfix.
The spot ends with a playful display of the different Colorfix shades that match a variety of skin colors, making it a product that embraces beauty and diversity.
Brands continue to advertise and market their products to take advantage of the season of gift-giving.
Recently, Tiffany & Co. launched its holiday campaign starring actress Anya Taylor-Joy.
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