Anya Taylor-Joy Is Back in an All-New Tiffany & Co. Holiday Campaign

Tiffany & Co. has once again teamed up with British-American actress Anya Taylor-Joy for a new campaign in time for the holidays. 

Made together with "new model" agency Anomaly, the latest initiative is marked by a commercial that spotlights the brand's roots in New York City, as well as its rich heritage.

In "With Love, Since 1837," Taylor-Joy is seen glamorously waltzing through a winter wonderland, donning pieces from a variety of collections from the jewelry brand. 

All this is to highlight "the House’s birthplace as the location where every act of love is celebrated, from timeless bonds to meaningful beginnings."

The holiday efforts from the brand and agency marks one of many collaborations Tiffany & Co. has had with its celebrity ambassador. 

In 2021, the brand and "The Queen's Gambit" star teamed up for a black-and-white spot promoting the new Tiffany Knot. 

By partnering with big names in show business and fashion, Tiffany & Co. reinforces itself as a force to be reckoned with in the ever-growing industry.

It's a brand marketing strategy that builds on the House's rich history and prestige, enabling it to maintain a stable position in its market for nearly two centuries.  

The Beauty of NYC

Directed by Jonas Lindstroem, the short film kickstarts with the actress, wearing a chic black dress, inviting viewers to come with her to "the city where love never sleeps." 

Stepping into a vault-like entrance, she finds herself in various New York landmarks amid snowfall. 

Throughout the film, she wears Tiffany's HardWear designs, among pieces from other collections like T by Tiffany and Knot by Tiffany.

 

 

 

 

 

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Taylor-Joy is then seen downtown, walking over the Brooklyn Bridge, and watching a scenic landscape from Fifth Avenue windows — a subtle nod at Tiffany & Co.'s most iconic store, "The Landmark." 

"Here, love has many facets, all of which, are a gift," the actress tells the audience as the commercial ends. 

Earlier this year, Tiffany & Co. formally unveiled its "With Love, Since 1837" campaign by paying homage to American designer Gene Moore.