easyJet Invites Eurovision Fans to 'Board the Orange Plane'

easyJet just launched a new initiative celebrating its partnership with this year's Eurovision Song Contest. 

As part of the brand's "It’s Your Show, Get Out There" campaign, it dropped a 90-second in-flight music video through a fun soundtrack that takes place in the skies. 

Made by award-winning comedian-songwriter Vikki Stone and pop group Scooch, "All Aboard the Orange Plane (The Eurovision Song)" kickstarts with the captain calling the attention of everyone gathered to celebrate Eurovision. 

"Don the sequins, grab the flags, and wave them high up in the air, come on wave them with your friends until your arms are really sore. We are prepped and we are ready for whatever lies in store," they sing. 

 

 

 

 

 

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A post shared by easyJet (@easyjet)

The 80s-style pop song ends with the captain, the crewmates, and Drag Race stars Tia Kofi and Le Riche inviting viewers to fly on easyJet's orange plane. 

"We’re proud to fly millions of customers every year to the best destinations in Europe, and nothing quite represents the joy of European culture better than the Eurovision Song Contest," easyJet Marketing Director Gabriella Neudecker shared. 

"In true easyJet style, ‘It’s Your Show, Get Out There’ is a celebration of our people and our customers, with plenty of orange sequins along the way."

All Aboard Eurovision

Made with agencies DEPT and T&Pm, the campaign also features a surprise Eurovision Song Contest held in-flight hosted by RuPaul's Drag Race UK winner Tia Kofi. 

Three easyJet employees performed their hearts out to bag the "Sky High Talent Show" trophy, with flight passengers voting for the winner. 

 

 

 

 

 

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easyJet has also laid down several activations in Malmö, where the Eurovision fan village is. 

These include a "Sky High Stage Dive" experience where fans are given the chance to stage-dive into a pit of foam. 

"The easyJet and Eurovision Song Contest partnership offers a great springboard for creativity, and we were so excited to be able to bring this sponsorship to life in this way," Aaron Quirk, chief client & growth officer at T&Pm, said in a statement.

"Experiences are key to immersing consumers in the unbounded joy of travel and the Eurovision spirit."

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Editing by Katherine 'Makkie' Maclang