Burger King Unveils 6 Drinks to Challenge Coffee-Focused Rivals

Quick listen: Burger King’s beverage play targets coffee giants — and your afternoon cravings — in under 2 minutes.

New flavors just hit the menu, and they’re not aimed at morning crowds alone.

Burger King is leaning into the fast-food beverage race with six new drinks now served nationwide.

The latest additions include iced coffees layered with cold foam and two fruit-based lemonades, both designed to attract more customers between meals.

The update comes as Starbucks and McDonald’s continue expanding their drink menus and driving traffic through coffee and refreshers.

BK's iced coffee range features vanilla, mocha, plain, and black varieties, all starting with brewed iced coffee and topped with a layer of cold foam.

Meanwhile, its lemonade lineup includes strawberry and mango peach flavors.

In a press statement, a Burger King spokesperson said the new drink options were crafted with flavor and freshness in mind.

“The new Strawberry Lemonade is made with real fruit juice for a delicious and refreshing beverage, and the Mango Peach Lemonade is a vibrant blend of lemonade with real peach and mango juice.”

They also confirmed the drinks will be available nationwide, though limited to U.S. locations for now.

Pricing begins at $2.49 for a small, with larger sizes reaching up to $3.39, depending on the market.

BK’s cold foam counterattack falls under Burger King’s “Reclaim the Flame” effort to refresh its offerings and regain consumer attention in the fast-food category.

It follows the recent release of the BBQ Brisket Whopper, which was created through a customer idea campaign.

Although these drinks are not part of the breakfast lineup, they are expected to appeal to customers seeking mid-morning or afternoon refreshments.

Feedback Brews Quickly

Early customer reactions are starting to surface online, with mixed opinions on value and flavor.

One Reddit user shared a positive take:

“I tried the black iced coffee with cold foam it’s great,” said josephpats1.

But others were more skeptical about the pricing and portion size.

“It’s $2 for a small iced coffee at BK already and you barely get any coffee if you don’t ask for no ice. So I’m paying $1 for a little foam on top?” wrote masterz13.

These early reactions reflect a broader challenge in value perception as consumers compare not just taste but quantity and pricing against entrenched competitors.

For Burger King, standing out in the beverage category will require more than product launches.

It will depend on sustained marketing, transparency around portion sizes, and delivering consistent in-cup value to justify the spend.

Our Take: Can Burger King Compete on Coffee Value?

I believe Burger King is making a smart strategic move by entering the all-day beverage race, but the execution still has gaps.

As a marketer, I would be concerned about the early pricing pushback.

Drinks can be high margin only if customers feel they are getting a full experience, not just a branded cup with minimal fill.

If I were advising their team, I would focus on aligning this effort more tightly with customer behavior and expectations.

That means improving portion transparency, ramping up in-store promotion, and tying drinks to loyalty incentives.

These steps should be integrated into a longer-term brand strategy, not treated as a seasonal test.

Without that, even a well-crafted cold foam coffee may not stand up to the price-to-perception test set by McDonald’s or Starbucks.

As Burger King targets drink-driven traffic, see how McDonald’s is using Gen Z slang to reignite interest in its Snack Wraps.

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