Bosch is set to make its first-ever Big Game appearance, bringing together Bosch Home Appliances and Power Tools in a star-studded campaign featuring Antonio Banderas and wrestling legend "Macho Man" Randy Savage.
The 30-second commercial will air during the fourth quarter, marking a milestone in U.S. advertising for the company.
In a statement exclusive to DesignRush, Bosch CMO Boris Dolkhani shared how 2025 is going to be a big year for the company:
“We’re starting with the company making its first Big Game ad debut in its 100+ year history, and we’re very excited for that. This bold move will give our consumers a taste of what they can expect to see from our brand in the year ahead, with even more to come as the game gets closer.”
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In addition to the national broadcast, Bosch plans to amplify its reach with digital activations across its social media channels, ensuring sustained engagement with its audience well beyond game day.
Bosch’s ad debut coincides with how brands continue to make use of high-profile influencer and celebrity endorsements to captivate audiences during the Big Game, one of the most-watched television events of the year.
By leveraging the credibility and relatability of big names in the entertainment industry, brands can extend the impact of their Super Bowl commercials, transforming a single high-visibility moment into a longer-term conversation that resonates across diverse audience segments.
Macho Man in a Pickle
Bosch’s 15-second teaser kicks off with wrestling legend “Macho Man” struggling to open a jar of pickles.
Standing beside him in a sharp suit, Banderas steps in and motions for the jar. With ease, Banderas opens it, prompting Macho Man to grab a pickle and thank “Tony,” calling him a “real friend.”
Antonio chuckles and replies, “Don’t thank me; thank Bosch for putting us in the same Big Game commercial together.”
A puzzled Macho Man looks at him and asks, “What?”
The teaser wraps up with the Bosch logo and the Super Bowl date: February 9, 2025.
This year’s Super Bowl promises to be unforgettable, as major brands make their debut on the big stage with Hollywood names.
For instance, MSC Cruises recently announced its first entry into the big game with award-winning actors Orlando Bloom and Drew Barrymore.
