Ryan Reynolds and Invisible Friend Star in Mint Mobile Ad

Ryan Reynolds and agency Maximum Effort are back for yet another hilarious short spot for Mint Mobile — except this time, he's brought a special friend along. 

"Keith," Reynolds' co-star and "imaginary friend" in the upcoming family-comedy film "If," joins him in announcing a special promo from the service provider.

"Keith, you want to tell people the big news?" the Deadpool star asks. 

But when it was time for Keith to talk, we were left wondering what he said — he is invisible after all. 

It now fell on the Hollywood star to share the good news with viewers.

"Sign up now and you'll get unlimited for $15 and six months of Paramount Plus Essential Plan on us," the actor says.

The 30-second spot ends with a brief trailer of Reynolds' upcoming film, co-starring John Krasinski and Cailey Fleming.

The Mint and Reynolds Formula

For over five years, Reynolds has brought his own brand of comedy to the mobile network operating company, starring in over 40 ads.

This comes as no surprise, considering the adverts were made together with the actor's creative agency, Maximum Effort.

It was also Reynolds who announced that Mint Mobile had officially become a part of T-Mobile after the latter acquired the former for over $1 billion.

 

 

 

 

 

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Mint Chief Marketing Officer Aron North expounds on the relationship between the brand and Reynolds and why they tied up in time for his upcoming film.

"Anytime there is an opportunity to strategically connect dots within the Ryan cinematic and business universes, we give it serious consideration," North shares.

"If" comes out in theaters on May 17.

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