Adidas Originals has just announced its latest collaboration with CLOT by designer Edison Chen for a handcrafted version of the brand's training shoes.
Named CLOT Gazelle, its release is marked by a serenely stunning campaign starring global K-pop superstar Jennie Kim of BLACKPINK, more popularly known as "Jennie."
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Showcasing mesmerizing footage of mountains, flowers, and oceans, the campaign's spot aligns with the new sneaker's design, meant for "self-exploration and connecting with one’s inner self."
An initial shot of Jennie in a car quickly cuts to a montage of nature scenes, as the artist narrates her own thoughts and feelings.
"Inspiration is all around me. I feel free," she says.
Hazy lighting and muted color palettes emphasize CLOT Gazelle’s earthy and grounded design.
The sneaker itself features a textile and suede upper with hand-embroidered glass beaded stripes.
It will be available on the Adidas CONFIRMED app on June 11 and in stores on June 14.
Jennie and the Three Stripes
Jennie previously starred in several other Adidas Originals campaigns in the past, both as a solo artist and with other BLACKPINK members.
Her most recent campaign was 1000 Originals in 2023, featuring the idol along with other iconic figures.
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The CLOT Gazelle campaign is Jennie's first time appearing as an ambassador for an Adidas Originals collaboration.
Fashion house CLOT was founded in 2003 by Edison Chen, who sought to blend Chinese motifs with contemporary streetwear.
A major presence at New York and Paris Fashion Week, it has collaborated with major brands including Nike, The North Face, and Timberland.
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Editing by Katherine 'Makkie' Maclang
