Kim Kardashian stars in Beats by Dre's latest campaign for the Beats Pill, the iconic portable speaker that first gained prominence in the 2010s.
A new commercial titled "Kim’s Pill Assistant" stars the actress in her third Beats collaboration, following multiple successful colorway launches.
The new model reimagines the speaker in two chic shades of gray.
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Kardashian expressed her enthusiasm to be working with Beats again in a statement, highlighting the product's iconic colors.
"Music is a big part of my everyday life, from morning gym sessions to creative brainstorms, and the Beats Pill makes it that much more beautiful,” she concluded.
The celebrity influencer previously starred in another Beats campaign back in August alongside Jimmy Fallon, which led to the release of the Beats Studio Pro headphones in three earth tones specially selected by Kardashian.
This latest release marks the first-ever collab for the redesigned Beats Pill.
Launched earlier in June, the premium speaker features a 24-hour battery life, an Amplify mode that lets users sync two speakers, and iOS and Android compatibility.
The Beats Pill Kim Edition will be available on the Apple website starting Friday, October 18, in 12 major countries. Selected Apple stores will also carry the product.
Kim's Life Soundtrack
A hilarious 70-second spot begins from the perspective of Kim's "Beats Pill Assistant," played by comedian and SNL writer Ben Marshall.
The unwavering assistant, who stands next to Kim's bed all night, faithfully holds on to Kim's Beats Pill to play the right background music whenever she needs it.
Following her around as she goes about her day, he plays the appropriate soundtrack as she selects colors for her clothing line, completes her exercise routine, and basks in the sun by the poolside.
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The commercial ends with the caption "Everywhere should have a soundtrack," as Ben goes underwater in the pool while holding up two Beats Pills for Kim
Earlier in June, Beats announced that it was bringing back the Pill with a campaign that also saw the return of the adorable "Pill People."
In July, the brand continued the series with another set of cute ads.
