Amazon Fire TV Targets $72B Market With AY OK, Colormatics Campaign

Digital video ad spend in the U.S. reached about $72 billion in 2025, and video accounted for nearly 60% of total TV and video ad budgets, according to the Digital Video Ad Spend & Strategy Report from the Interactive Advertising Bureau.

In the same vein, Nielsen’s streaming measurement report found that streaming accounted for 44.8% of all TV usage in May 2025.

Which means that most of the ad dollars run through video channels.

Agency of record AY OK partnered with Amazon Fire TV to launch the Fire TV Soundbar PLUS, bringing in Colormatics as the production partner to handle filming and editing.

Shot on a Canon USA C300 with Tokina primes, the team used practical effects, like leaf blowers, to turn theater-quality sound into something audiences can almost feel through the screen.

Air and objects respond to the audio in the opening frames, giving viewers a direct sense of the Fire TV Soundbar PLUS’s power without a wall of text or voiceover.

Viewers immediately understand the product’s benefit without needing a spec sheet or a long explanation because camera choice, lens selection, lighting, and controlled on-set effects reinforce the clarity of each frame.

Bo Baskoro flips on the TV, and the sound fills the room. The camera moves with him, capturing how audio interacts with objects and space.

Lighting and lens choices make the movement feel real, and every on-set detail reinforces what the viewer experiences.

Chris Marcus, Colormatics’ director and CEO, said, “We wanted the audience to feel the sound, not just hear it. Every choice, from camera angles to subtle effects, was about translating a technical feature into something tangible. If you can see it, you understand it immediately.”

Video Creative That Delivers Awareness and Activation

Editor's Note: This is a sponsored article created in partnership with Colormatics.

Video now holds the center of gravity in media planning, and launch creative must support both awareness and activation.

Nielsen’s 2025 Annual Marketing Report found that 48% of North American marketers prioritize brand awareness, followed by a 47% focus on sales activation.

For the Fire TV Soundbar PLUS, AY OK developed the campaign concept, with Colormatics handling production and editing to create a single, focused video that shows the product’s benefit clearly.

The production shows how careful video execution makes product benefits easy to see and understand.

Companies running consistent campaigns across multiple channels see revenue rise by an average of 24%, showing the business value of aligned messaging and experience.

The same video can run across platforms without losing impact.

Marketing and product leaders can take that approach straight to the launch room.

There, careful creative turns features into experience, makes benefits visible, and uses visual metaphors and production choices so audiences grasp the product immediately while the asset scales across platforms.

Working from AY OK’s campaign direction, Colormatics produced the Fire TV spot as a single, clear story that works across streaming, social, and connected TV, keeping both awareness and comprehension intact, even as audiences move between platforms.

That approach matters, considering that 54% of advertisers struggle to maintain consistent messaging across channels, as per Amazon research.

The Fire TV Soundbar PLUS spot proves that launch creative can do more than show a product.

• It makes the benefit visible and almost tangible in seconds.
• Technical features are clear without explanation.
• Every lens choice, light setup, and on-set effect reinforces what the audience experiences instead of spelling it out.

Recent campaigns follow the same principle. Colormatics’ work on Kraken’s Renato “Money” Moicano social push reached 665,000 views on X in four days.

Attention came fast. The creative ensured viewers understood the product while guiding them toward action.

PrizePicks’ “Jingle Hoops” campaign produced millions of organic views while combining entertainment and product positioning into a single story.

Marketing and product teams can use these examples to plan launch creative that carries awareness and activation simultaneously.

Clear visual metaphors make technical features tangible.

Production choices like camera angles, lens selection, and on-set effects reinforce comprehension while keeping creative intact across placements.

"We approach every launch with a single question: if someone sees this for the first time, will they get it instantly? It’s not about showing off gear or clever tricks.

"It’s about translating complex features into something people feel without thinking. That clarity is what keeps campaigns effective across multiple platforms." Marcus added.

Making Product Benefits Clear Across Platforms

Careful creative makes product benefits visible without spelling them out.

Colormatics built the Fire TV Soundbar PLUS asset so audiences see the sound, feel the motion, and understand the feature immediately.

The same principle guided Kraken’s social push and PrizePicks’ campaign; attention lands fast, and comprehension comes without extra explanation.

How does a single story carry across platforms while keeping attention and understanding intact?

Visual metaphors, precise camera work, and on-set effects carry the idea across platforms, keeping a single story intact while protecting both recognition and investment.

Launch creative should show product benefits clearly and keep one story across platforms.

Visual cues, camera work, and on-set effects help audiences understand the feature instantly.

The Fire TV Soundbar PLUS production proves careful execution communicates value fast while keeping awareness and comprehension intact.