Colormatics’ Kraken Ad Featuring Renato ‘Money’ Moicano Hits 665K Views in 4 Days

Kraken teamed up with video-led creative agency Colormatics on a short social push featuring UFC fighter Renato “Money” Moicano, pulling in 665,000 views on X within four days.

The concept kept it straightforward: Moicano steps into the role of a Kraken call center rep, delivering fight-prep style advice that doubles as crypto education.

Each spot reached both the U.S. and Brazilian markets while highlighting Kraken features like Kraken+, Recurring Buys, and Referrals.

The campaign proves how a personality-led idea can drive reach fast, while also highlighting the trade-off that high view counts build awareness but don’t guarantee deeper engagement.

Editor's Note: This is a sponsored article created in partnership with Colormatics.

Colormatics’ numbers make it clear that strong reach alone doesn’t automatically turn awareness into action.

Equal parts absurd and brilliant, the campaign made a strong splash on social. On X (formerly Twitter), it pulled in impressive results in the first four days:

• 665K Views
• 1.6K Likes
• 198 Reposts
• 112 Bookmarks

The numbers highlight the reach the campaign achieved and the opportunity to turn that attention into action.

So, the next step is linking views to clicks and sign-ups to maximize influencer marketing impact.

On average, influencer campaigns convert 1% to 5%, with 3% a strong target, though industry and platform can affect the results, according to Ignite Visibility.

Kraken and Colormatics focused on speed and reach, a smart move for awareness that also highlights the gap between visibility and real conversions.

The campaign proves that getting eyes on content is only the first step, and real results come from turning that awareness into clicks, sign-ups, and conversions.

The takeaway? Teams aiming for those conversions should keep the creative energy but ensure a clear path from watching to taking action.

“With ‘Call Center Warrior,’ we wanted to merge the intensity of UFC fight prep with the complexity of crypto and make it entertaining enough that people actually want to watch and learn,” said Chris Marcus, co-founder and director of Colormatics.

“Renato brought the perfect mix of grit and humor to embody that idea, and Kraken gave us the freedom to push the creative to a place that feels fresh, absurd, and totally memorable.”

Here are some practical lessons brands can apply when turning creative into performance:

• Use personality to simplify learning. A familiar face makes product education feel less technical and easier to watch.
• Align metrics with goals. Views are a win for awareness, but conversions need follow-up content that drives clicks and captures intent.
• Localize thoughtfully. Targeting the U.S. and Brazil only works when brand messaging and media reflect local behaviors and language.

The real value comes from creating the path that carries viewers from attention to action.

Turning Views into Action and Business Results

These insights show how the campaign’s creative approach can guide attention toward real business results.

Creative campaigns grab attention quickly, and in this case, each social spot used Renato’s UFC persona to turn that attention into quick, engaging product lessons.

Using personality makes complex products easier to understand, while clear goals and localized messaging help turn awareness into results.

When creativity is paired with a clear strategy, attention leads to action and drives tangible results.