Advertising and marketing agency Grey New York has appointed Agnes Fischer as CEO, signaling a bold new era for the agency.
Fischer, formerly president of BBH USA, steps into the role as Grey sharpens its focus on creative excellence and business impact.
Her appointment follows the recent promotion of RG Logan to chief strategy officer, joining Thiago Cruz in the same position.
Together, they now form a refreshed leadership team poised to enhance Grey’s reputation for combining strategic consulting rigor with creative innovation.
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In a statement, Fischer highlighted Grey’s legacy of impactful creativity and its commitment to driving client growth:
“Grey is an iconic creative agency with a clear North Star that illuminates what every client on the planet ultimately seeks: growth.
‘Famously Effective’ means we are obsessed with work that works, and this philosophy is enabled by bold creativity that truly breaks through, a deep understanding of today’s audiences, and a culture driven by our desire to do the best work for our clients.”
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Meanwhile, Global CEO Laura Maness emphasized the significance of the new leadership team:
“People take their cues from how leaders behave. Embodying Grey’s values of creativity, unity, empathy and service, Agnes, Thiago, and RG are a vibrant, dynamic team set to shape the future of the studio in one of our highest priority growth markets.”
At BBH USA, Fischer spearheaded three consecutive pitch wins and drove significant revenue growth.
With an extensive background in leading high-profile campaigns for major brands at agencies like Droga5, TBWA\Chiat\Day, and Anomaly, Fischer has built a reputation for balancing strategic rigor with creative impact.
A Vision for Growth & Creativity
Cruz and Logan welcomed Fischer’s arrival, reaffirming their commitment to solving complex business challenges through creativity, design, and technology.
As Grey New York builds on recent client wins and organic growth, Fischer’s leadership marks a big step in the agency’s mission to deliver breakthrough creative work that drives real business results.
Fischer’s appointment also comes at a time when brands expect more than just great creativity — they need ideas that drive measurable results.
Agencies are under pressure to prove their value, and strong leadership makes all the difference.
It is not a surprise then that other agencies are also reshaping their leadership teams.
Ogilvy Brazil recently named Daniela Schmitz as COO to lead the ad agency to strategic growth in 2025.
