Creative agency Ogilvy Brazil has announced the appointment of Daniela Schmitz as its new Chief Operating Officer (COO), effective February 2025.
With over 25 years of experience in marketing, communications, and advertising, Schmitz joins the agency’s executive board to enhance its strategic and operational leadership.
Throughout her career, Schmitz has earned recognition for her ability to drive innovation, streamline processes, and foster strong organizational cultures.
Her expertise in strategic planning and business management equips her to strengthen Ogilvy Brazil’s ability to deliver integrated solutions for its clients.
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Schmitz expressed her elation at being part of Ogilvy Brazil in a statement:
“It is an honour to join an agency with the prestige and relevance of Ogilvy. I am excited to contribute my experience and help further consolidate the agency’s position as a reference in innovation, creativity and results for our clients.”
Meanwhile, the agency's CEO, Fernando Musa, emphasized the importance of Schmitz’s multidisciplinary expertise in helping Ogilvy adapt to industry changes and seize new opportunities:
“Dani joins our leadership team as COO at a key moment of expansion and innovation. Her arrival strengthens our ability to integrate different formats and enhance collaboration among our leaders.”
As advertising continues to shape how brands connect with people, creative agencies like Ogilvy are focusing on combining fresh ideas with authentic storytelling to develop impactful and meaningful campaigns to truly elevate brands.
Driving Innovation and Excellence
Schmitz’s appointment aligns with Ogilvy’s vision to lead in creativity and innovation.
She brings with her an impressive portfolio of leadership roles, including stints as COO of Ana Couto and NBS/Dentsu, as well as Marketing Director of YouTube for Latin America and Canada. She has also held key positions at Google Brazil, Edelman, and Escala.
Her extensive experience spans operations, advertising, digital marketing, and public relations, having worked with global brands such as Unilever, McDonald’s, Burger King, Bayer, and Shell.
Schmitz's leadership is expected to further strengthen the agency's role in creating impactful campaigns and solutions for its clients in Brazil.
Other agencies continue to start the year by bringing in new leaders to enhance their C-suites and deliver better services to clients.
Recently, Brazil-based creative studio 404 Design & Innovation also announced the promotion of Mariana Balestra as its new Partner and COO.
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