Adobe has just announced that it is teaming up with Camden Town Women's Football Club as it gears up to compete in the Adobe Women's FA Cup.
Working with designer and creative director Hattie Crowther, the software company has given the club a makeover, redesigning the club's kit and crest for the 2025 season.
Crowther spoke with Camden Town WFC players before producing the designs to hear firsthand what makes a women's kit good for optimal performance.
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Because of this, the new kits boast some innovative features not found in regular football apparel, such as extra space for sports bras and ventilation panels.
A blue and purple design proudly displays the Adobe logo and the updated team crest, which contains the Camden coat of arms with the motto "Non sibi sed toti" ("Not for self but for all").
According to Crowther, the kits address the specific needs of female footballers while celebrating the club's culture and creativity.
The kit reveal was marked by a special appearance from Arsenal striker and Adobe Ambassador Alessia Russo, who cheered on the team as they defeated Bexhill United 9-0 in the first-round qualifiers.
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In a press release, Russo expressed enthusiasm for the current wave of popularity that women's games are experiencing, while also addressing the growing need for amateur team supporters in early competition rounds.
"For too long, women have had to play in kits that are not designed for their body types and do not suit their needs. By boosting support across all levels, clubs and players will be able to thrive and women's football will grow to new heights," she concluded
The kits were designed using Adobe Creative Cloud, demonstrating the capabilities of the company's creative suite.
Utilizing Adobe Express to create a dynamic mood board, Crowther also took elements from Adobe Stock, transferring them to Adobe Photoshop to create unique patterns and mock-ups of the final product.
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To help the team maintain a strong and cohesive visual identity across all marketing platforms and social channels, these design components were also incorporated into the Camden Town WFC Brand Kit.
A good logo is a key aspect of a team that represents it both on and off the pitch.
The best sportswear logo designs will often utilize a solid and memorable image that remains iconic while exhibiting the team's values to form a more emotional connection with players and fans.
By Adobe, For Athletes
Additionally, Adobe has announced that it would assist the club by investing a significant amount in operational and running costs, as well as giving volunteers and players free access to Adobe Express Premium Plans and training.
Camden Town WFC Chairman Richard Mahoney expressed excitement for the Adobe sponsorship, which he stated would help propel the team to new heights.
All clubs participating in the Adobe Women's FA Cup will also be invited to participate in a series of Adobe Express online workshops that will guide them in creating content to boost engagement.
The special workshop is happening today, September 4 at 5:00 p.m. Two other workshops are scheduled on September 9 and 11 at the same time.
The Adobe Women's FA Cup has grown significantly over the last five years, with a whopping 514 teams participating in the 2024/25 season — a 70% increase from 2019.
As the league continues to flourish, Adobe aims to support clubs from low-income communities and further uplift their athletic and creative potential.
Earlier this month, actor Will Poulter starred in a new Adidas campaign to launch Arsenal's third kit for the 2024/25 season.
Editing by Katherine 'Makkie' Maclang
