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Latest News & Trends

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  Brands

  Ferrari’s Racing Yacht Isn’t a Brand Risk, It’s Brand Religion

  By Katherine Maclang  |  1 year ago  |  5 min read
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  Marketing

  Burger King Unveils 6 Drinks to Challenge Coffee-Focused Rivals

  By Jermaine Dela Cruz  |  1 year ago  |  3 min read
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  Brands

  Hush Brings Bedding Innovation to ESPN’s Pillow Fight Championship

  By Jermaine Dela Cruz  |  1 year ago  |  3 min read
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  Marketing

  Spotify Pushes Audiobooks as the New Soundtrack to Daily Life

  By Roberto Orosa  |  1 year ago  |  2 min read
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  Advertising Industry

  'Gossip Girl' Reunion Drives Strategic Buzz for Blake Lively's Betty Booze

  By Jermaine Dela Cruz  |  1 year ago  |  2 min read
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  Marketing

  UNO Goes Viral in Vegas: What Legacy Brands Can Learn from Mattel

  By Katherine Maclang  |  1 year ago  |  5 min read
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  Influencers

  Viral Coldplay Kiss Cam Moment Proves Cultural Fluency Is the Modern Strategy

  By Katherine Maclang  |  1 year ago  |  6 min read
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  Tech

  AI-Fueled Tech Layoffs Could Cost Google and Microsoft More Than They Save

  By Katherine Maclang  |  1 year ago  |  7 min read
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  Creative

  Whataburger Marks 75 Years With 75-Cent Deal and a Fan-Focused Celebration

  By Roberto Orosa  |  1 year ago  |  2 min read
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  Infographics

  84% of Companies Say Infographics Drive Business Value — Here’s How You Can Turn That Into Revenue

  By Rizza Del Castillo  |  1 year ago  |  10 min read