'Gossip Girl' Betty Booze Ad Campaign Takeaways:
- Blake Lively reunites with Gossip Girl co-star to launch two new vodka iced tea varieties.
- The drinks are non-carbonated, made with natural ingredients, and have no artificial additives.
- The vodka iced tea flavors earned gold and silver medals at a major international spirits competition.
Serena and Dorota reunited, but this time, the tea is spiked.
Blake Lively brought her iconic TV past into her business future with a new ad for Betty Booze, her canned cocktail brand.
On June 30, she appeared alongside "Gossip Girl" co-star Zuzanna Szadkowski in a light-hearted spot set in Central Park.
SPOTTED: B & Z sipping some VIT. They do say the best tea is kept between friends, but this one? It's available nationwide.
— Betty Booze (@BettyBooze) June 30, 2025
XOXO,
BB pic.twitter.com/qkXkcU9Jqx
The actresses, known as characters Serena van der Woodsen and Dorota, reunited to help introduce two new vodka iced tea flavors from the brand.
The ad opens with both women seated on a park bench, engaging in a familiar back-and-forth that mirrors the dynamic from their CW days.
Szadkowski jokes about her voice sounding different, prompting Lively to reference their on-screen history with a familiar sense of humor.
Blake Lively reunites with ‘GOSSIP GIRL’ co-star Zuzanna Szadkowski, who played Dorota, for new Betty Booze commercial pic.twitter.com/bcPFsoe3Hf
— Film Updates (@FilmUpdates) June 30, 2025
The exchange leads to a reveal of the brand’s new ready-to-drink cocktails: one featuring Meyer Lemonade, the other Passion Fruit.
The product launch continues Betty Booze’s growth, which began with non-alcoholic mixers in 2021 and expanded into canned bourbon and tequila cocktails by 2023.
The vodka teas are crafted with brewed tea, fruit juice, agave, and corn-distilled vodka, without artificial flavors or preservatives.
Both new entries earned top honors at the 2025 New York International Spirits Competition, with one taking gold and the other silver.
Beyond Celebrity, Into Quality
Rather than relying solely on star power, the campaign links character familiarity with product identity.
Szadkowski pours one of the iced teas into a porcelain cup, describing its clean finish, while Lively comments on how rare it is to find drinks without synthetic ingredients.
The dialogue stays rooted in character while emphasizing the quality behind the product.
Lively has noted in her interviews that iced tea was a staple in her Southern upbringing, especially during warmer months.
This background helped shape the direction of this launch, aimed at drinkers seeking something light, natural, and easy to enjoy socially.
This isn’t Lively’s first time turning to high-profile partnerships to promote Betty Booze.
A previous campaign featured Michelin-starred chef Daniel Boulud, where the two recreated a Ratatouille-inspired kitchen scene.
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That collaboration reinforced the brand’s premium positioning and added culinary credibility to its image.
The campaign avoids gimmicks in favor of tone, character, clarity, and of course, nostalgia.
With this ad, Betty Booze continues to build brand recognition while positioning itself in a growing premium ready-to-drink cocktail market.
Our Take: Is This Just Nostalgia Marketing?
I don’t think it is.
The reunion draws people in, but what matters more is the attention to detail behind the product.
The focus on real ingredients, the award recognition, and the consistency in brand positioning show that this isn’t just another celebrity label.
Lively is treating Betty Booze like a long-term business, not a one-off promotion.
In a category crowded with names chasing quick wins, that difference matters.
Curious how other stars are blending drinks with storytelling?
Peroni teamed up with Giada De Laurentiis for a boozy twist on a classic Italian dessert.
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