Dentsu and Microsoft continue their successful long-term partnership with the launch of enterprise-wide access to Azure OpenAI technologies, including two new CXM tools.
The ready-to-use CXM tools include Merkle GenCX and AI Playground LATAM, both of which leverage artificial intelligence to enhance the customer and client experience.
“By extending our deep partnership with Microsoft and rolling out Azure OpenAI infrastructure, we’re making AI resources accessible to all Dentsu employees within a framework defined on ethical and responsible AI principles,” said Dominic Shine, the group chief information officer of Dentsu.
The deployment of Azure OpenAI’s technologies opens the door to the efficient development of client solutions by Dentsu employees, giving the agency a key advantage over its competitors.
By prioritizing employee access to innovative AI tools, Dentsu is creating a space where concepts can be efficiently transformed into prototypes, lessening the burden on business and product teams and resulting in quicker client growth.
“We are working closely with Dentsu to enable AI to drive business and technological outcomes that will fuel a symphony of ideas, orchestrate captivating narratives, elevating brands and campaigns, and provide a powerful platform for their customer,” added Simon Crownshaw, the worldwide lead for media and entertainment at Microsoft.
Dentsu and Microsoft’s Azure OpenAI technologies are being made available to employees across all agency brands and geographical locations on AI Connective, an online community focused on AI-powered innovation.
