Zaxby’s just announced Wednesday that it teamed up with the famous YouTube creator to launch the MrBeast Box meal.
With 258 million subscribers, MrBeast (real name Jimmy Donaldson) is the No. 1 YouTuber in the world and a known Zaxby’s fan.
“As a lifelong fan of the local Zaxby's in Greenville, Jimmy is the perfect partner,” Patrick Schwing, Zaxby's chief marketing and strategy officer,” said in a press release.
“Zaxby's and MrBeast are bound by mutual admiration, small-town roots, and a dedication to our craft. We're thrilled to join forces to deliver a beast of a meal that stands out with every bite,” he added.
View this post on Instagram
The box meal, which was personally curated by the content creator, includes his favorite menu items: Chicken Fingerz, Zax and ranch sauces, Crinkle Fries, Cheddar Bites, Texas Toast, and the new Feastables Milk Chocolate Bar.
"I grew up going to Zaxby's, so when we started talking and decided to make the MrBeast Box, I knew it'd be perfect to include my new Feastables bar in it," MrBeast revealed.
"It's the world's best chocolate bar and the world's best chicken, simple as that."
In 2022, MrBeast launched his chocolate brand Feastables, and he recently introduced a new formula with a blind taste test.
The meal comes in two collectible boxes designed by MrBeast for his fans, using his signature colors and logo.
The popular YouTuber signed a one-year deal with the chicken chain, which includes video integrations and social media content, among others.
The limited-edition MrBeast Box will be available in all Zaxby’s restaurants in the U.S. starting Thursday.
