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Apple has unveiled its latest commercial touting the features of its Apple Pay service.
Directed by Nick Ball and produced by film production house Finch, the spot "Plates" follows a woman with a display cabinet full of ceramics, hoping to complete her collection with one last decorative plate.
With the help of Apple Pay, she is able to secure the final piece in her collection with only a few clicks.
The spot comes as part of the tech giant celebrating 10 years of Apple Pay, enriching lives with quick and easy shopping and payment options.
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In a statement, Apple VP of Apple Pay and Apple Wallet Jennifer Bailey revealed that 90% have cited its ease of use, 88% cited its privacy features, and 87% cited the security as reasons for loving the service.
"The last decade was an incredible journey, and we’re thrilled that so many people around the world are enjoying the experience that Apple Pay and Apple Wallet provide. I can’t wait to see what the next 10 years have in store," Bailey concluded.
Rolling out across YouTube and other digital platforms, "Plates" comes as part of a wider campaign that aims to tout Apple Pay as the go-to service for the holidays.
With consistent brand messaging and a top-notch service that backs its claims, it's no surprise that Apple Pay continues to dominate the online finance industry, cementing itself as a top choice among consumers.
'Pay the Apple Way'
The 38-second spot kickstarts with Chromeo's song "One Track Mind" playing in the background, as a lady sits on her couch basking in her decorative plate collection.
Despite its comprehensiveness, the collection is still missing one plate, and the woman mulls over the empty plate stand on display.
She quickly goes to her phone to find the missing plate and finds that there's one last piece left.
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With Apple Pay, she purchases the "Babe the Blue Ox" plate simply with the tap of a button and a double-click to confirm her payment.
Happy over her purchase, she glosses over the lumberjack design printed one of her plates, as if he was proud of her for finally completing her collection.
"Buy it in seconds. Pay the Apple way," the screen writes, as the spot ends.
Previously, Apple launched two playful spots for Apple Intelligence, touting its use cases in the office.
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