Fan-favorite burger chain White Castle has just announced the return of its popular "Love Kit" to serve Americans' Valentine's Day needs.
Introduced last year, the steamy surprise is reportedly even bigger and bolder than ever, containing 20 of the brand's famous Original Sliders.
This effort builds upon White Castle's special affinity for the romantic occasion.
For the last 34 years, the brand has transformed its iconic restaurants into Love Castles every February, complete with decorations, hostess seating, and tableside service.
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In a press release, White Castle VP Jamie Richardson highlighted how the Kit helps the brand communicate with both lovers and "lovers of the Crave:"
"Whether you live two blocks or 2,000 miles away from a Castle, the Love Kit lets you celebrate Valentine's Day with family or friends, or a steamy evening with a loved one without leaving the comfort of your home."
He continued by showcasing the team's "outside the box" thinking when it came to filling the kit, and the additional dessert this year serves to "sweeten the experience."
Limited quantities of the bundle are available to purchase on White Castle's online store for $99.
Valentine's Day is prime season for advertisers, as the holiday opens up a wide variety of marketing opportunities.
Brands can take advantage of specific eCommerce strategies on this day to increase online conversions.
A Lovely Treat
A significant step up from last year's offering, the Love Kit can now serve up to five people. It includes:
- Eight frozen Classic Cheese Sliders
- Six frozen Original Sliders
- Six frozen Jalapeño Cheese Sliders
- One pouch of pickles
- 10 Strawberry Cheesecake Desserts-on-a-Stick
- VIP coupons for up to 12 frozen Sliders from your local supermarket
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The bundle's big value makes it perfect for both a romantic couple's getaway and a fun night with the family.
Meanwhile, last week, Whataburger announced an entire year of surprises to celebrate its 75th anniversary.
