Leading travel platform WeRoad has just launched an international out-of-home (OOH) campaign that aims to make group travels easy this holiday season.
The campaign shows how WeRoad solves two major Millennial pain points: planning the perfect group holiday and finding affordable housing in major European cities.
The OOH campaign captures attention and creates a relatable, humorous connection through witty messages that acknowledge the travel frustrations Millennials experience.
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According to WeRoad CMO Fabio Bin, WeRoad makes it easy for young people to travel to new destinations without getting stressed about it.
“I know how difficult it is to coordinate a group holiday. Everyone’s busy, has different budgets, or simply can’t commit.
We wanted to tackle this issue head-on, so we designed trips where travellers don’t need to rely on their friends to have an unforgettable experience.
Whether you're from London or Amsterdam, WeRoad makes it easy to meet new people and explore new destinations without the stress,” Bin said in a press release.
Banking on its brand messaging instead of bold and eye-catching graphics, WeRoad's OOH campaign is an example of how companies can put their unique value proposition out there to increase awareness and widen audience reach.
Using Humorous and Relatable OOH Taglines
Because of factors like busy schedules, tight budgets, and the endless back-and-forth of aligning interests, Millennials find it difficult to plan their dream vacations, and this is especially true for those living in notorious rental markets.
It is why WeRoad’s OOH campaign, written in seven different languages, targets seven major European cities known for housing crises: London, Amsterdam, Paris, Madrid, Berlin, Rome, and Milan.
Billboards and posters across these cities feature humorous campaign taglines, like “Organising a Holiday with Friends? It’s Like Finding an Affordable Flat in London.”
As each message captures attention by drawing a clever parallel between the struggle of planning group trips and finding affordable housing, it makes one wonder how young people can balance the rising costs of living with the desire to explore the world while pursuing fulfilling careers.
WeRoad’s response to this is “You don’t need to wait for everyone to be free, have the perfect budget, or share the same interests. With WeRoad, you can just go — explore amazing destinations with a ready-made group of adventurers!”
Previously, WeRoad unleashed the "Holiday Reaper" in a campaign to celebrate both the holidays and Halloween.
