Travel brand WeRoad just launched a series of tongue-in-cheek billboards, bringing humor to the holiday chaos while urging people to book trips after the festive madness ends.
The out-of-home (OOH) ads, developed in partnership with creative agency Dude and unveiled in key London locations, wittily capture the unspoken truths of Christmas stress.
The billboards come in three playful themes:
- "Christmas Checklist" pokes fun at the endless holiday to-do list.
- "Typical Christmas Day" showcases the amusing dynamics of Christmas dinners.
- "The Twelve Days of Christmas" offers a modern twist on the classic carol.
Each design taps into the holiday stress, making WeRoad’s message relatable to holiday-weary travelers with a simple message: there's no better time for a getaway than after Christmas.
Humor and relatability seem to be the foolproof formula as of late to connect with consumers, which proves to be working well in this case.
WeRoad’s UK Marketing Manager Justyna Chlopecka shared with DesignRush:
"At WeRoad, we love transforming the relatable chaos of Christmas into moments of humour and connection. Our campaign celebrates the reality of the holiday season while reminding everyone that the best cure for festive fatigue is a thrilling adventure with us."
The campaign will continue to run until December 29.
View this post on Instagram
By focusing on the "post-holiday" travel market, WeRoad positions itself as the go-to choice for stress-free vacations once the festive season is over.
Collaborations with creative agencies showcase how strategic partnerships can amplify a brand’s message during peak seasons.
Bringing Humor to the Post-Holidays
To engage with the public, WeRoad hosted a giveaway event in Shoreditch on December 12.
Passersby enjoyed themed gifts linked to the "Christmas Checklist" billboard, adding a personal touch to the festive campaign.
OOH advertising is an engaging way for companies to reach their audiences outside social media and digital platforms.
For instance, Dentsu Italy launched a billboard campaign advocating for the creation of a safe space for the LGBTQIA+ community beyond the Pride Parade.
