Wendy’s teamed up with creative agency VML to spice up the festive season with a new holiday ornament inspired by its iconic Spicy Chicken Sandwich.
Available starting December 17, the limited-edition merch is designed to add a fiery touch to Christmas trees, delivering holiday-themed roasts for fans to enjoy with their loved ones.
Alli Pierce, chief creative officer at VML, shared the inspiration behind the campaign theme:
“Holidays are sweet, but sweet’s not really Wendy’s style. So, we’re bringing what we bring best, which is a little spice.”
"The Spiciest Ornament Ever" comes with a QR code that unlocks a special $3.99 offer for the Spicy Chicken Sandwich in the Wendy’s app, blending holiday cheer with a tasty incentive.
The talking ornaments, available for purchase at Wendys.com/spicyornament, sold out in just one day, proof that fans loved the unique decor.
This festive release ties into Wendy’s broader efforts as it partners with ad agencies to engage fans with quirky, memorable campaigns.
Recognized even on Wikipedia as the OG Spicy Chicken Sandwich, the fast-food chain's top menu item continues to inspire creative marketing that resonates with its loyal customer base.
Put Something Spicy on Your Tree this Christmas
"The Spiciest Ornament Ever" was launched with a commercial that opens with a warm narration about the season of giving.
Inside a cozy family home, a young boy excitedly dashes into the living room, eager to open his presents.
He picks up a small box and unwraps it to reveal a Spicy Chicken Sandwich Christmas ornament.
Delighted, he hugs his mom and proudly hangs the ornament on the tree.
As the narration reflects on the joy of holiday roasts, a playful twist unfolds — a woman's voice suddenly begins "roasting" the family’s decorations.
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To everyone’s surprise, the voice comes from the ornament itself!
The sassy voice takes aim at the family, calling the boy "lacking in personality" and dubbing the father an "anti-walking mistletoe."
Instead of offense, the family bursts into laughter, reveling in the lighthearted banter.
The spot wraps with a cheerful call to action, inviting viewers to share the holiday spirit by gifting a "roast" and a Spicy Chicken Sandwich ornament to their loved ones.
Last Halloween, Wendy's launched a new family-friendly meal that celebrates the spirit of ghosts and ghoulies.
