Uber Eats has unveiled three new films teasing the brand's upcoming ad for Super Bowl LIX.
This campaign marks the fifth consecutive year that Uber Eats has made an appearance at the Big Game.
Helmed by agency of record Special U.S., the new effort features a roster of A-list stars: artist Charli xcx, culinary icon Martha Stewart, and Academy Award-winning actor Matthew McConaughey.
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In a statement, Uber Eats Head of Marketing for North America Georgie Jeffreys spoke about how the teaser is the brand's favorite aspect of Super Bowl marketing:
"We've really honed our teaser strategy over the years, and what we care about is content that gives a little bit about the idea, along with who's in the spot, and just makes people laugh."
The campaign sees the return of "Interstellar" star McConaughey, who first appeared in another football-themed spot for the brand last September alongside San Francisco 49ers running back Christian McCaffrey.
Other teasers unite the unlikely pairing of Charli and Stewart, who seem to get along very well.
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Additionally, Stewart made an appearance on last night's episode of "The Tonight Show Starring Jimmy Fallon" to talk about the campaign.
Uber Eats is amping up its efforts with what looks to be its largest Super Bowl ad yet.
Leveraging the star power of three major celebrities, the brand's influencer partnerships are guaranteed to make this campaign one of the year's most talked-about spots.
This also showcases how creative agencies play a crucial role in shaping a brand's campaign, especially for high-profile events like the Super Bowl, by crafting narratives that capture audience attention and drive engagement on a massive scale.
Charli, Martha, and Matthew
In a spot titled "We Listen & We Don't Judge," Charli and Martha sit beside each other to engage in some friendly banter about their respective lines of work, which don't normally intersect.
After letting loose a series of sassy remarks, the two switch their focus to talking about not knowing what the Super Bowl is.
Charli's deadpan observations continue in "Charli xcx Explains Football," where the "BRAT" artist breaks down American football in club terms.
She draws accurate comparisons throughout the 32-second film, such as likening the quarterback to a DJ and the defensive lineman to a bouncer.
Finally, McConaughey's teaser opens with the actor dressed in costume as he transforms into legendary NFL coach Mike Ditka, complete with a glorious mustache.
Much of the video's runtime is dedicated to the actor hilariously saying "the Bears" into the mirror repeatedly, in an effort to nail Ditka's distinct voice.
Just last December, Uber Eats launched a holiday campaign with "Home Alone" actor Macaulay Culkin.
Meanwhile, earlier this month, the brand partnered with tennis star Andy Murray for an epic ad.
