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Uber Eats has teamed up with "Home Alone" star Macaulay Culkin for a new spot bringing on the holiday vibes.
Posted on the brand's YouTube channel, the 30-second spot sees the actor home alone, ordering both food and carolers on the online food delivery platform.
While it looks and feels like a gimmick, ordering a singing ensemble for the holidays is something Uber users can actually do.
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In partnership with alcoholic beverage company Diageo, users had the chance to order a group of carolers arrive with orders of Don Julio, Casamigos, or Bulleit Bourbon from the platform.
The offering was made available in select cities last December 7 via the Uber app, where there was a "Carolers" store option for users to request the experience.
"This year, we’re giving you more time to enjoy what matters most — making memories with loved ones. So sit back, be merry, and let us handle the rest," the company wrote in a press release.
By teaming up with a known holiday figure and offering a sweet carol, Uber Eats' latest brand marketing strategy serves as a perfect blend of nostalgia and innovation sure to bring joy to Uber users this holiday season.
Campaigns like this often come to life through collaborations with creative agencies that craft memorable stories and create engaging experiences for brands.
Carolers At Your Doorstep!
The short ad starts off with Culkin in his living room, sitting by a warm crackling fire.
"I can't remember the last time I had the house to myself over the holidays," he says, directly referencing the iconic 1990 Christmas film he starred in.
To spice up the holidays, he then grabs his phone and heads to the Uber Eats app and finds out the platform can bring carolers to his door.
"Yes, Macaulay, yes indeed," the narrator tells him.
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And in the press of a button, a group of carolers shows up at his front door, along with the food he ordered through the app.
The spot ends with a call to action, letting viewers know they too can order carolers at their door on December 7.
Previously, Uber Eats partnered with actor Matthew McConaughey and NFL star Christian McCaffrey as they unpack football conspiracies in a hilarious ad.
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