Twix Is 'a Cookie in Disguise' in New Spot by adam&eveDDB

Mars' Twix just launched a hilarious new spot that answers a question that many of its fans have asked: Is it just a cookie in disguise?

The 30-second advert released Monday kicks off with two friends enjoying a bar of Twix at a biker gang gathering. 

"Cookie inside a candy bar? It's like a cookie in disguise," the woman says.

Her friend then wonders what he'd do if one of their gang members was in disguise.

"I'd snap 'em!" he says, breaking his Twix bar in two. 

An odd man out among the group looks at his joking gang member with fear, scared he'll be found out. 

Suddenly, everyone begins to laugh, including the man who looks to be undercover. 

This catches the entire gang's attention, making him lean nervously on the motorcycle beside him, leading it to fall loudly to the ground.

After a tense second, they break out into laughter again. 

"There's more to a Twix," the screen writes as the spot ends. 

Best of Both Worlds

Made together with agency adam&eveDDB, the snack brand's latest spot aims to capture the hearts of its Gen Z market by shining the spotlight on its distinct flavors and textures, letting them know that it's more than your usual chocolate bar.

Through the new campaign, it introduces the snack as a unique "cookie" offering in the chocolate category — the best of both worlds. 

 

 

 

 

 

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Twix highlights this on its socials, using common Gen Z terminology to make lighthearted yet crave-worthy posts.

Twix's "Disguise" launches in the U.S. across digital, TV, and social media, including Facebook, Instagram, TikTok, and Snap.

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Editing by Katherine 'Makkie' Maclang