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Snickers just launched a new campaign, teaming up with BBDO New York and production company Good Behavior to deliver some Halloween magic.
The hilarious ad series features misassembled Halloween decorations that don't quite do what they're supposed to — whether it's an animatronic skeleton busting up the ceiling, or a robot zombie twerking in front of young trick-or-treaters.
Good Behavior Executive Vice President Victoria Guenier went on to say that these campaigns are "classic" and reflect the Snickers brand "in so many ways."
"At Good Behavior, that’s what we specialize in, creating humor and smiles. We love working with brands and agencies like BBDO/NY that have a sense of humor. BBDO/NY, Snickers and Halloween, what’s not to love," she added.
Comedy is an angle a lot of brands turn to when it comes to the spooky season, but only a few really truly nail it.
Snickers is one of those entities, with masterful brand marketing strategies and a strong sense of brand identity that leaves viewers looking forward to what they have in store every October.
Halloween Haywire
Directed by Good Behavior's Pete Marquis, the first spot, "Zombie," kicks off with a confused couple looking at the zombie Halloween decor they've just assembled, as they refer to the product manual.
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"I think we missed a step," one of them mutters, as the two stare into the twerking animatronic.
Equally puzzled, the man takes a bite of his Snickers, hoping for some clarity.
A mother and her child pass by the decor, and the couple could do nothing else but wave at them.
"Confused? Maybe you just need a Snickers," the screen writes, as the spot ends.
The second spot, "Skeleton," unfolds in a couple’s living room, where two people stare in confused disbelief as their ten-foot skeleton decor busts through the ceiling.
“Do you think it’s an outdoor decoration?” one of them asks, baffled.
“I think so,” the other replies, taking a bite of her Snickers as the scene fades out.
Previously, Snickers teamed up with legendary football manager José Mourinho for a T&Pm campaign.
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