Fox Corporation’s ad-supported streaming platform Tubi has just launched a “fan-fueled studio,” in collaboration with actress Issa Rae’s management company ColorCreative.
“Stubios” aims to empower aspiring filmmakers and their fans by allowing creators to pitch their ideas directly to Tubi and its audience, fostering a collaborative environment between filmmakers and their fans.
“Stubios is a way to give creatives with invested fanbases an opportunity to tell stories that may not otherwise be greenlit in Hollywood, and it will enable Tubi to ensure our programming reflects culture as it is happening,” Tubi CEO Anjali Sud said in a press release.
Issa Rae to Mentor Creators
Applicants can submit their applications on the Stubios website from May 7 to May 31, or until 750 slots are filled.
Selected "Stubio runners" will then have the opportunity to be mentored by Issa Rae, who is also a writer and a producer, receiving guidance through the following:
- Script support
- One-on-one mentoring calls
- Creative production support from ColorCreative
“I am deeply passionate about creating pathways to sustainable careers in Hollywood for creatives of diverse backgrounds,” Issa Rae, a co-founder of ColorCreative, said.
“Together, we’re shaping the future of storytelling, fostering inclusivity, and providing mentorship and production support to emerging talent to cultivate a community where creativity thrives,” ColorCreative CEO Talitha Watkins added.
The pioneering batch of Stubio runners will include American rapper and songwriter Lady London, who will be joined by fans on a documentary series that delves into her daily life, music-making process, and the production of her debut album.
By engaging fans throughout the creative process, filmmakers can tap into their audience's enthusiasm and expertise, ensuring their projects resonate with the intended viewers.
“We know advertisers are eager to connect with younger, more diverse audiences, and Stubios provides a unique opportunity to get in front of a group that is typically glued to social media,” Tubi CMO Nicole Parlapiano revealed.
Tubi Is ‘More Popular Than Divorce’
After Tubi’s rebranding last February, it continues to ramp up its initiatives with new ads and programs.
Coinciding with the Stubios launch is the release of a new spot touting the streaming platform’s popularity.
Titled “Tubi: More Popular Than Divorce,” the 30-seconder shows a married couple in a heated argument, ending with the husband sleeping in a motel and the wife scratching off his face in their wedding portrait.
While all this is happening, a narrator matter-of-factly compares Tubi and divorce.
“There are over 75 million Tubi monthly viewers — that’s more people than get divorced every year (29 million).”
“Which means Tubi is more popular than saying things you’ll never be able to take back, more popular than moving into a sad motel by the airport, more popular than hating your ex-husband’s stupid face.”
The ad ends with the obvious message, “Tubi, it's more popular than divorce."
With Stubios’ launch and the release of a new spot, Tubi is showing that it’s working hard to sustain and increase its audience.
