Tottenham Hotspur has partnered with Netflix to celebrate the highly anticipated release of Squid Game Season 2 on December 26.
The collaboration brings a series of immersive activations to Spurs' Premier League fixtures, kicking off with activities surrounding Tottenham’s matches against Liverpool on December 22 and Wolverhampton Wanderers on December 29.
Fans can expect to encounter iconic elements from the hit series, including Squid Game guards in their signature pink jumpsuits for photo opportunities and a giant blimp of the Young-hee doll outside the stadium.
In a press release, Tottenham Hotspur Chief Revenue Officer Ryan Norys said the partnership is another way to enhance the matchday experience and bring fans fresh, engaging content across digital channels.
“Squid Game 2 will undoubtedly be one of the most talked-about shows over the festive period, and our partnership with Netflix places the Club at the centre of popular culture.”
This collaboration highlights the growing trend of sports and entertainment convergence, with clubs leveraging iconic pop culture phenomena to connect with broader audiences.
For Netflix, the partnership offers a unique way to generate buzz for Squid Game Season 2 while reaching football fans globally.
Are You Ready for the Games?
Fans attending Tottenham's December matches are in for a treat as the stadium becomes a live celebration of Squid Game.
Additional highlights include themed content on stadium LED screens and the Squid Game Season 2 trailer playing during halftime of the Liverpool game.
In the days leading up to the matches, Tottenham players will take part in Squid Game-inspired challenges, shared across the club's digital platforms.
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With immersive activities and exclusive content, this partnership sets the tone for a festive season filled with thrilling entertainment on and off the pitch.
Other brands have been riding the Squid Game hype as the premiere date draws closer, with Duolingo partnering with the streaming platform to promote its Korean language-learning program.
Meanwhile, McDonald's Australia dared fans to compete through its "Squid Game Meal" event.
