Comedy favorites Tim Robinson and Sam Richardson are reuniting for Totino’s Pizza Rolls’ first-ever Big Game commercial, produced by video production company Gifted Youth, this February 9.
This brings their signature humor alongside the fan-favorite character Chazmo while marking General Mills’ return to the Big Game stage after more than a decade.
The upcoming ad promises to deliver laughs and promote Totino’s Pizza Rolls as the ultimate snack for football fans.
Robinson and Richardson, who are best friends in real life, are known for their comedic work in "I Think You Should Leave" and "Detroiters."
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In a statement, General Mills’ CMO Doug Martin looked back on the brand’s iconic status over the decades, stating that its Big Game debut highlights its investment in building bold brands at key consumer moments.
“We know Totino's is well-positioned to win at game time, and the Big Game is the ideal moment for Totino's Pizza Rolls to connect with fans and elevate their snacking experience with an incredible value and delicious taste.”
The campaign follows a successful playoff push that resulted in the second-highest sales month in Totino's 30-year history, proving the brand’s ongoing strength in the market.
“As the brand known for showing up in epic ways and always bringing something fresh and exciting, we keep consumers coming back for more with pizza snacks that meet today’s demand for convenience, affordability and taste," Blake Holman, business unit director for Totino’s Pizza Rolls, added.
Adding to the excitement is the reunion of writer Zach Kanin and director Alice Mathias, both key contributors to the success of “Chazmo Goes Home.” Their creative collaboration is set to deliver another unforgettable moment during the Big Game.
This move comes at a time when snack brands are leveraging high-profile events like the Big Game to drive engagement and connect with consumers.
Are You Ready for the Big Game?
Totino's 15-second teaser kicks off with a quick recap of last year's ad before transitioning to a playful voiceover.
The narrator urges viewers, "If you only watch one commercial during the Big Game, make it the one for Totino's Pizza Rolls — and close your eyes for all the others."
The teaser wraps up with the Totino's logo and a cheeky warning: "You better not look at the other ones."
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Brands collaborating with reputable creative agencies to launch bold campaigns isn't something new.
Businesses need to know that letting experts work their magic is the best way to increase brand awareness and recognition, especially at big events like the Super Bowl.
